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Marketing management
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
786
SpringerLink / Bücher
372
NBER working paper series
357
Working paper / National Bureau of Economic Research, Inc.
339
The journal of business & industrial marketing
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OECD Environment Statistics
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Journal of business-to-business marketing
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Policy research working paper : WPS
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Springer eBook Collection
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Gabler Edition Wissenschaft
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IZA Discussion Paper
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Journal of retailing and consumer services
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Journal of marketing communications
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Marketing intelligence & planning
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Working paper
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European Journal of Marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Management science : journal of the Institute for Operations Research and the Management Sciences
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European journal of operational research : EJOR
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World Bank E-Library Archive
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Economics letters
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Working paper / Oxford Poverty & Human Development Initiative
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World Bank Policy Research Working Paper
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The journal of brand management : an international journal
83
Discussion paper / Centre for Economic Policy Research
82
IZA Discussion Papers
78
Journal of economic inequality
78
Springer eBook Collection / Business and Economics
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ECONIS (ZBW)
498
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498
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1
B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Saved in:
2
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
3
Characterizing customer experience management in business markets
Witell, Lars
;
Kowalkowski, Christian
;
Perks, Helen
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 420-430
Persistent link: https://www.econbiz.de/10012257638
Saved in:
4
An integrated social network marketing metric for business-to-business SMEs
Rakshit, Sandip
;
Islam, Nazrul
;
Mondal, Sandeep
;
Paul, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 73-88
Persistent link: https://www.econbiz.de/10013365599
Saved in:
5
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
6
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
7
Measuring customer experience quality : the EXQ scale revisited
Kuppelwieser, Volker
;
Klaus, Philipp
- In:
Journal of business research : JBR
126
(
2021
),
pp. 624-633
Persistent link: https://www.econbiz.de/10012494329
Saved in:
8
Conceptualizing and measuring the "strategy execution" construct
Oliveira, Carla Albuquerque de
;
Carneiro, Jorge Manoel …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 333-344
Persistent link: https://www.econbiz.de/10012128517
Saved in:
9
Customer mindset metrics : a systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Story, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 353-362
Persistent link: https://www.econbiz.de/10013325614
Saved in:
10
Marketing accountability : linking marketing actions to financial results
Stewart, David W.
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 636-643
Persistent link: https://www.econbiz.de/10003854677
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