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Brand
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Brand management
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243
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243
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Teck Ming Tan
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
627
The journal of brand management : an international journal
300
The journal of business & industrial marketing
246
The journal of product & brand management
203
Journal of retailing and consumer services
172
SpringerLink / Bücher
149
Journal of business-to-business marketing
131
Journal of marketing
89
Psychology & marketing
88
European journal of marketing : EJM
85
The Trademark reporter
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Journal of marketing research : JMR
74
Markenartikel : das Magazin für Markenführung
74
Marketing intelligence & planning
60
Journal of the Academy of Marketing Science
59
Journal of advertising research
57
Journal of strategic marketing
53
Asia Pacific journal of marketing and logistics
52
Springer eBook Collection
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Journal of Business & Industrial Marketing
47
Marketing letters : a journal of research in marketing
47
Business horizons
43
Journal of marketing management : MM
42
Journal of marketing communications
41
Europäische Hochschulschriften / 5
39
Journal of retailing
38
The journal of consumer marketing
38
European journal of marketing
37
Journal of fashion marketing and management
37
Harvard business review : HBR
36
Jahrbuch der Absatz- und Verbrauchsforschung
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Marketing : ZFP ; journal of research and management
36
Research
36
Springer eBook Collection / Business and Economics
36
Handbook of business-to-business marketing
35
International journal of hospitality management
35
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ECONIS (ZBW)
386
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1
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386
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1
Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Saved in:
2
Investigating firm level drivers of salesperson
brand
identification
Allison, Lee
;
Flaherty, Karen E.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 154-169
Persistent link: https://www.econbiz.de/10012417335
Saved in:
3
Partitioned pricing, price fairness perceptions, and the moderating effects of
brand
relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
4
Exploring the governance mechanisms of quasi-integration in buyer-supplier relationships
Cai, Shaohan
;
Yang, Zhilin
;
Hu, Zuohao
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 660-666
Persistent link: https://www.econbiz.de/10003854692
Saved in:
5
Country-of-origin effects and antecedents of industrial
brand
equity
Chen, Yi-min
;
Su, Yi-fan
;
Lin, Feng-jyh
- In:
Journal of business research : JBR
64
(
2011
)
11
,
pp. 1234-1238
Persistent link: https://www.econbiz.de/10009380517
Saved in:
6
Customer information utilization in business-to-business markets : muddling through process?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 758-764
Persistent link: https://www.econbiz.de/10009552508
Saved in:
7
Primer in B2B
brand
-building strategies with a reader practicum
Glynn, Mark S.
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 666-675
Persistent link: https://www.econbiz.de/10009528785
Saved in:
8
The
brand
management system and service firm competitiveness
Santos Vijande, María Leticia
;
Río-Lanza, Ana Belén del
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 148-157
Persistent link: https://www.econbiz.de/10009715063
Saved in:
9
Exploring innovation driven value creation in B2B service firms : the roles of the manager, employees, and customers in value creation
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1074-1084
Persistent link: https://www.econbiz.de/10009756192
Saved in:
10
To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
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