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ECONIS (ZBW)
2,045
USB Cologne (EcoSocSci)
1
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1
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1
Discount reference moderates customers' reactions to discount frames after online service failure
Sharifi, Seyed Shahin
;
Aghazadeh, Hashem
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4074-4080
Persistent link: https://www.econbiz.de/10011553910
Saved in:
2
Strategies to offset dissatisfactory product performance : the role of post-purchase marketing
Wang, Kai-yu
;
Liang, Minli
;
Peracchio, Laura A.
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 809-815
Persistent link: https://www.econbiz.de/10009229006
Saved in:
3
A Bit(coin) of happiness after a failure : an empirical examination of the effectiveness of cryptocurrencies as an innovative recovery tool
Nazifi, Amin
;
Murdy, Samantha
;
Marder, Ben
;
Gäthke, Jana
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 494-505
Persistent link: https://www.econbiz.de/10012493980
Saved in:
4
Search for the underlying mechanism of framing effects in multi-alternative and multi-attribute decision situations
Kim, Jungkeun
;
Kim, Jae-eun
;
Marshall, Roger
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 388-385
Persistent link: https://www.econbiz.de/10010245239
Saved in:
5
Message framing and individual traits in adopting innovative, sustainable products (ISPs) : evidence from biofuel adoption
Moon, Sangkil
;
Bergey, Paul K.
;
Bove, Liliana L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3553-3560
Persistent link: https://www.econbiz.de/10011515146
Saved in:
6
How reward uncertainty influences subsequent donations : the role of mental accounting
Shi, Haijiao
;
Chen, Rong
;
Xu, Xiaobing
- In:
Journal of business research : JBR
132
(
2021
),
pp. 383-391
Persistent link: https://www.econbiz.de/10012581621
Saved in:
7
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
Saved in:
8
Consumer mindsets matter : benefit framing and firm-cause fit in the persuasiveness of cause-related marketing campaigns
Yucel-Aybat, Ozge
;
Hsieh, Meng-Hua
- In:
Journal of business research : JBR
129
(
2021
),
pp. 418-427
Persistent link: https://www.econbiz.de/10012509631
Saved in:
9
Moving forward : the effectiveness of online apologies framed with hope on negative behavioural intentions in crises
Xiao, Yi
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of business research : JBR
109
(
2020
),
pp. 621-636
Persistent link: https://www.econbiz.de/10012238140
Saved in:
10
Increasing the persuasiveness of anti-drunk driving appeals : the effect of negative and positive message framing
Teng, Lefa
;
Zhao, Guangzhi
;
Li, Feng
;
Liu, Lu
;
Shen, Lulu
- In:
Journal of business research : JBR
103
(
2019
),
pp. 240-249
Persistent link: https://www.econbiz.de/10012104215
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