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Werbung
167
Advertising
158
Advertising effects
118
Werbewirkung
118
Consumer behaviour
98
Konsumentenverhalten
98
Internet marketing
41
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Choi, Yung Kyun
3
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3
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Jain, Varsha
3
Merchant, Altaf
3
Pracejus, John W.
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Septianto, Felix
3
Spielmann, Nathalie
3
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2
Burton, Scot
2
Cao, Zixia
2
Cowan, Kirsten
2
Das, Gopal
2
Dass, Mayukh
2
Fennis, Bob Michaël
2
Guzman, Francisco
2
Hopkins, Christopher D.
2
Jang, Sungha
2
Kim, Alex Jiyoung
2
Kim, Jooyoung
2
Laroche, Michel
2
Lei, Jing
2
Martín Herrán, Guiomar
2
Monfort, Abel
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Olsen, G. Douglas
2
Orazi, Davide C.
2
Reid, Leonard N.
2
Richard, Marie-Odile
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Sigué, Simon Pierre
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Thomas, Sunil
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Uribe, Rodrigo
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Warlop, Luk
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Yan, Ruiliang
2
Acito, Franklin
1
Agarwal, Manoj Kumar
1
Ahn, Sun Joo
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
Journal of advertising research
256
International journal of advertising : the review of marketing communications
213
International journal of advertising : the quarterly review of marketing communications
193
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
183
Journal of marketing communications
152
Journal of promotion management : JPM
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing
74
European journal of operational research : EJOR
73
European journal of marketing : EJM
71
Journal of historical research in marketing
71
Journal of marketing research : JMR
68
Journal of promotion management : innovations in planning and applied research
66
International journal of internet marketing and advertising : IJIMA
61
Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
NBER working paper series
56
Psychology & marketing
55
SpringerLink / Bücher
55
International journal of industrial organization
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Health marketing quarterly
50
Journal of current issues and research in advertising
47
NBER Working Paper
47
Marketing : ZFP ; journal of research and management
44
Working paper / National Bureau of Economic Research, Inc.
44
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
38
Marketing letters : a journal of research in marketing
37
Journal of business ethics : JOBE
36
Journal of global marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
34
CESifo working papers
33
Advertising theory
31
The journal of industrial economics
31
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ECONIS (ZBW)
176
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1
Soviet marketing issues : a content analysis of Pravda
Lazer, William
- In:
Journal of business research : JBR
14
(
1986
)
2
,
pp. 117-131
Persistent link: https://www.econbiz.de/10003615430
Saved in:
2
Does source affect response to direct advocacy print advertisements?
Reid, Leonard N.
;
Soley, Lawrence C.
;
Vanden Bergh, Bruce G.
- In:
Journal of business research : JBR
9
(
1981
)
3
,
pp. 309-319
Persistent link: https://www.econbiz.de/10003659215
Saved in:
3
COO in print advertising : Developed versus developing market comparisons
Zeugner-Roth, Katharina Petra
;
Bartsch, Fabian
- In:
Journal of business research : JBR
120
(
2020
),
pp. 364-378
Persistent link: https://www.econbiz.de/10012417140
Saved in:
4
Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana
;
Kuisma, Jarmo
;
Kaakinen, Johanna K.
- In:
Journal of business research : JBR
111
(
2020
),
pp. 249-261
Persistent link: https://www.econbiz.de/10012237808
Saved in:
5
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
6
Conceptual blending in advertising
Joy, Annamma
;
Sherry, John F.
;
Deschenes, Jonathan
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 39-49
Persistent link: https://www.econbiz.de/10003915822
Saved in:
7
How many pictures should your print ad have?
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10008806371
Saved in:
8
Animals in advertising : love dogs? love the ad!
Lancendorfer, Karen M.
;
Atkin, JoAnn L.
;
Reece, Bonnie B.
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 384-391
Persistent link: https://www.econbiz.de/10003709296
Saved in:
9
Animal-companion depictions in women's magazine advertising
Kennedy, Patricia F.
;
McGarvey, Mary G.
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 424-430
Persistent link: https://www.econbiz.de/10003709345
Saved in:
10
Print advertising : celebrity presenters
Rossiter, John R.
;
Smidts, Ale
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 874-879
Persistent link: https://www.econbiz.de/10009552414
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