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Journal of business research : JBR
SpringerLink / Bücher
44
Health marketing quarterly
34
Versandhandelsmarketing : marktorientiertes Management einer Wachstumsbranche
26
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Bildschirmtext in Agrar- und Ernährungswirtschaft : aktuelle Kurzberichte
16
Schriftenreihe der Studiengruppe Bildschirmtext
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Btx-Reihe
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Europäische Hochschulschriften / 5
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Direct marketing : an international journal
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Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Leitfaden Online-Marketing ; [Bd. 1]
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Tele selling : Marketing über Bildschirmtext
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Direct store delivery : concepts, applications and instruments
13
Journal of marketing research : JMR
11
Springer eBook Collection / Business and Economics
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Deutscher Dokumentartag
10
Die Bank
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ERIM report series research in management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Springer eBook Collection
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Management science : journal of the Institute for Operations Research and the Management Sciences
9
NBER working paper series
9
Research
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European journal of operational research : EJOR
8
International direct marketing : principles, best practices, marketing facts
8
Journal of business economics : JBE
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Hamburger Schriften zur Marketingforschung
7
Journal of advertising research
7
NBER Working Paper
7
Schriften zu Dialogmarketing 'revisited'
7
Wissenschaftliche Begleituntersuchung zur Bildschirmtexterprobung in Berlin
7
Working paper / National Bureau of Economic Research, Inc.
7
Arbeitsbericht ... des Competence Center E-Business Basel
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ECONIS (ZBW)
14
USB Cologne (EcoSocSci)
1
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1
Retailing without stores : an examination of catalog shoppers
Lumpkin, James R.
- In:
Journal of business research : JBR
13
(
1985
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10001021725
Saved in:
2
Information sharing of value-adding retailer in a mixed channel hi-tech supply chain
Mukhopadhyay, Samar K.
;
Yao, Dong-Qing
;
Yue, Xiaohang
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 950-958
Persistent link: https://www.econbiz.de/10003731206
Saved in:
3
Segmentation approaches in data-mining: a comparison of RFM, CHAID, and logistic regression
McCarty, John A.
;
Hastak, Manoj
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 656-662
Persistent link: https://www.econbiz.de/10003487052
Saved in:
4
Marketing and societal welfare : a multiple stakeholder approach
Matear, Margaret
;
Dacin, Peter A.
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1173-1178
Persistent link: https://www.econbiz.de/10008696679
Saved in:
5
Marketing and society : preface to special section on volunteerism, price assurances, and direct-to-consumer advertising
Iyer, Easwar S.
;
Bhattacharya, C. B.
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 59-60
Persistent link: https://www.econbiz.de/10008806339
Saved in:
6
Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao
;
Liang, Xiaoning
;
Wang, Shiquan
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
Saved in:
7
Data accuracy's impact on segmentation performance : benchmarking RFM analysis, logistic regression, and decision trees
Coussement, Kristof
;
Van den Bossche, Filip
;
De Bock, …
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2751-2758
Persistent link: https://www.econbiz.de/10010235325
Saved in:
8
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
9
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
10
Synergistic effects of market orientation implementation and internalization on firm performance : direct marketing service provider industry
Abbu, Haroon R.
;
Gopalakrishna, Pradeep
- In:
Journal of business research : JBR
125
(
2021
),
pp. 851-863
Persistent link: https://www.econbiz.de/10012494186
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