Narrow search
Showing 1 - 10 of 64
Cover Image
On conducting business in the new electronic environment : [the first international conference - COTIM95 - was held in November 1995 in Newport, Rhode Island]
In: Journal of business research : JBR Vol. 41, nr. 3 : Special issue (1998)
Persistent link: https://www.econbiz.de/10004277474
Cover Image
The integrated mobile advertising model : the effects of technology- and emotion-based evaluations
Yang, Byunghwa; Kim, Youngchan; Yoo, Changjo - In: Journal of business research : JBR 66 (2013) 9, pp. 1345-1352
Persistent link: https://www.econbiz.de/10009756002
Cover Image
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Pagani, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Cover Image
Applying the technology acceptance model in a two-country study of SMS advertising
Muk, Alexander; Chung, Christina - In: Journal of business research : JBR 68 (2015) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10010433173
Cover Image
A broad overview of interactive digital marketing : a bibliometric network analysis
Krishen, Anjala S.; Dwivedi, Yogesh Kumar; Bindu, N.; … - In: Journal of business research : JBR 131 (2021), pp. 183-195
Persistent link: https://www.econbiz.de/10012545041
Cover Image
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris; Gierl, Heribert; Richard, Marie-Odile - In: Journal of business research : JBR 121 (2020), pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Cover Image
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John; Swani, Kunal; Goodrich, Kendall; Konus, Umut - In: Journal of business research : JBR 126 (2021), pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Cover Image
"Opening" location-based mobile ads : how openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
Ketelaar, Paul E.; Bernritter, Stefan F.; Woudenberg, … - In: Journal of business research : JBR 91 (2018), pp. 277-285
Persistent link: https://www.econbiz.de/10011902963
Cover Image
Animated logos in mobile marketing communications : the roles of logo movement directions and trajectories
Guido, Gianluigi; Pichierri, Marco; Nataraajan, Rajan; … - In: Journal of business research : JBR 69 (2016) 12, pp. 6048-6057
Persistent link: https://www.econbiz.de/10011597700
Cover Image
There's an app for that! : understanding the drivers of mobile application downloads
Gokgoz, Zeynep Aydin; Ataman, M. Berk; Bruggen, Gerrit … - In: Journal of business research : JBR 123 (2021), pp. 423-437
Persistent link: https://www.econbiz.de/10012435342