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Internet
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Journal of business research : JBR
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433
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311
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
69
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68
Technological forecasting & social change : an international journal
68
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The Bottom Line
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ECONIS (ZBW)
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1
On conducting business in the new electronic environment : [the first international conference - COTIM95 - was held in November 1995 in Newport, Rhode Island]
In:
Journal of business research : JBR
Vol. 41, nr. 3 : Special issue
(
1998
)
Persistent link: https://www.econbiz.de/10004277474
Saved in:
2
The integrated mobile advertising model : the effects of technology- and emotion-based evaluations
Yang, Byunghwa
;
Kim, Youngchan
;
Yoo, Changjo
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1345-1352
Persistent link: https://www.econbiz.de/10009756002
Saved in:
3
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
4
Applying the technology acceptance model in a two-country study of SMS advertising
Muk, Alexander
;
Chung, Christina
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10010433173
Saved in:
5
A broad overview of interactive digital marketing : a bibliometric network analysis
Krishen, Anjala S.
;
Dwivedi, Yogesh Kumar
;
Bindu, N.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012545041
Saved in:
6
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
7
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
8
"Opening" location-based mobile ads : how openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Woudenberg, …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 277-285
Persistent link: https://www.econbiz.de/10011902963
Saved in:
9
Animated logos in mobile marketing communications : the roles of logo movement directions and trajectories
Guido, Gianluigi
;
Pichierri, Marco
;
Nataraajan, Rajan
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 6048-6057
Persistent link: https://www.econbiz.de/10011597700
Saved in:
10
There's an app for that! : understanding the drivers of mobile application downloads
Gokgoz, Zeynep Aydin
;
Ataman, M. Berk
;
Bruggen, Gerrit …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 423-437
Persistent link: https://www.econbiz.de/10012435342
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