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Value-based pricing in competitive situations with the help of multi-product price response maps
Dost, Florian; Geiger, Ingmar - In: Journal of business research : JBR 76 (2017), pp. 219-236
Persistent link: https://www.econbiz.de/10011713628
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Implementing price increases in turbulent economies : pricing approaches for reducing perceptions of price unfairness
Ferguson, Jodie L. - In: Journal of business research : JBR 67 (2014) 1, pp. 2732-2737
Persistent link: https://www.econbiz.de/10010235332
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Dynamic pricing and reference price effects
Prakash, David Z.; Spann, Martin - In: Journal of business research : JBR 152 (2022), pp. 300-314
Persistent link: https://www.econbiz.de/10013493986
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Special issue Contributions of business-to-business marketing journals
In: Journal of business research : JBR 38,3 (1997)
Persistent link: https://www.econbiz.de/10004346754
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Impact of promotions on shopper price comparisons
Kaltcheva, Velitchka D.; Winsor, Robert D.; Patino, Anthony - In: Journal of business research : JBR 66 (2013) 7, pp. 809-815
Persistent link: https://www.econbiz.de/10009756911
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Price-matching guarantees : influences on pricing strategy in a market with asymmetric firms
Koh, Dong-hee; Moon, Junyean; Schellhase, Ralf - In: Journal of business research : JBR 65 (2012) 11, pp. 1551-1557
Persistent link: https://www.econbiz.de/10009681934
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Effects of odd pricing on price recall
Schindler, Robert M. - In: Journal of business research : JBR 19 (1989) 3, pp. 165-177
Persistent link: https://www.econbiz.de/10001086870
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Impact of bundle type, price framing and familiarity on purchase intention for the bundle
Harlam, Bari A. (contributor) - In: Journal of business research : JBR 33 (1995) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10001179343
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Measuring market response to price changes : a classification approach
Mulhern, Francis J. - In: Journal of business research : JBR 33 (1995) 3, pp. 197-205
Persistent link: https://www.econbiz.de/10001183942
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Quality-tier competition and optimal pricing
Sivakumar, K. - In: Journal of business research : JBR 33 (1995) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10001183943