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An evaluation of nonprofit brand image : towards a better conceptualization and measurement
Michaelidou, Nina; Micevski, Milena; Cadogan, John W. - In: Journal of business research : JBR 68 (2015) 8, pp. 1657-1666
Persistent link: https://www.econbiz.de/10011317108
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Two copy testing techniques: the cloze procedure and the cognitive complexity test
Zinkhan, George M.; Martin, Claude R. - In: Journal of business research : JBR 11 (1983) 2, pp. 217-227
Persistent link: https://www.econbiz.de/10003626708
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Repetition and attitudinal discrepancy effects on the affective response to television advertising
Messmer, Donald J. - In: Journal of business research : JBR 7 (1979) 1, pp. 75-93
Persistent link: https://www.econbiz.de/10003630548
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Company support for employee volunteerism : does size matter?
Basil, Debra Z.; Runte, Mary; Basil, Michael; Usher, John - In: Journal of business research : JBR 64 (2011) 1, pp. 61-66
Persistent link: https://www.econbiz.de/10008806338
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Social value and organizational performance in non-profit social organizations : social entrepreneurship, leadership, and socioeconomic context effects
Felício, J. Augusto; Gonçalves, Helena Martins; … - In: Journal of business research : JBR 66 (2013) 10, pp. 2139-2146
Persistent link: https://www.econbiz.de/10009772226
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Keeping the faith! : drivers of participation in spiritually-based communities
Granger, Karen; Lu, Vinh Nhat; Conduit, Jodie; Veale, … - In: Journal of business research : JBR 67 (2014) 2, pp. 68-75
Persistent link: https://www.econbiz.de/10010237675
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The moderating role of religiosity on nonprofit advertising
Hopkins, Christopher D.; Shanahan, Kevin J.; Raymond, … - In: Journal of business research : JBR 67 (2014) 2, pp. 23-31
Persistent link: https://www.econbiz.de/10010237687
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Strategic partnerships with nonprofits in corporate social responsibility (CSR) : the mediating role of perceived altruism and organizational identification
Rim, Hyejoon; Yang, Sung-Un; Lee, Jaejin - In: Journal of business research : JBR 69 (2016) 9, pp. 3213-3219
Persistent link: https://www.econbiz.de/10011514258
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FUNDES : becoming a strategically mindful nonprofit
Bucher, Silke; Jäger, Urs; Cardoza Bulla, Guillermo - In: Journal of business research : JBR 69 (2016) 10, pp. 4489-4498
Persistent link: https://www.econbiz.de/10011554696
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In search of responsible CEOs : the case of CEOs with non-profit experience
Peterburgsky, Stanley - In: Journal of business research : JBR 65 (2012) 9, pp. 1374-1383
Persistent link: https://www.econbiz.de/10009562017