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Special issue Contributions of business-to-business marketing journals
In: Journal of business research : JBR 38,3 (1997)
Persistent link: https://www.econbiz.de/10004346754
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Issues in fitting theoretical and meansurement models in marketing
Darden, William R.; carlson, S. Michael; Hampton, Ronald D. - In: Journal of business research : JBR 12 (1984) 3, pp. 273-296
Persistent link: https://www.econbiz.de/10003509604
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An examination of retail website design and conversion rate
McDowell, William C.; Wilson, Rachel C.; Kile, Charles Owen - In: Journal of business research : JBR 69 (2016) 11, pp. 4837-4842
Persistent link: https://www.econbiz.de/10011588513
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M. Joseph - In: Journal of business research : JBR 61 (2008) 10, pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337
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Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.; Covin, Jeffrey G.; Slevin, Dennis P. - In: Journal of business research : JBR 62 (2009) 8, pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
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Marketing accountability : linking marketing actions to financial results
Stewart, David W. - In: Journal of business research : JBR 62 (2009) 6, pp. 636-643
Persistent link: https://www.econbiz.de/10003854677
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Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng; Brown, James R.; Dev, Chekitan S. - In: Journal of business research : JBR 62 (2009) 11, pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914
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Replication research's disturbing trend
Evanschitzky, Heiner; Baumgarth, Carsten; Hubbard, Raymond - In: Journal of business research : JBR 60 (2007) 4, pp. 411-415
Persistent link: https://www.econbiz.de/10003451455
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Teaching basic marketing accountability using spreadsheets : an exploratory perspective
Ganesh, Gopala; Paswan, Audesh K. - In: Journal of business research : JBR 63 (2010) 2, pp. 182-190
Persistent link: https://www.econbiz.de/10003954687
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008806373