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Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.; Javalgi, Rajshekhar G. - In: Journal of business research : JBR 69 (2016) 6, pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672
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A snapshot of different issues on marketing in emerging economies : editorial to the special section
Wagner, Udo; Szymura-Tyc, Maja - In: Journal of business research : JBR 69 (2016) 9, pp. 3617-3620
Persistent link: https://www.econbiz.de/10011515198
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Exploring globalization and marketing performance at the 2012 Global Marketing Conference at Seoul
Choi, Yung Kyun; Schellhase, Ralf - In: Journal of business research : JBR 67 (2014) 10, pp. 2053-2055
Persistent link: https://www.econbiz.de/10010400159
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International industrial marketing : special section
In: Journal of business research : JBR 32 (1995) 1, pp. 19-90
Persistent link: https://www.econbiz.de/10001174760
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Challenges and opportunities for marketers in the emerging markets
Sharma, Piyush; Luk, Sherriff T. K.; Cardinali, Silvio; … - In: Journal of business research : JBR 86 (2018), pp. 210-216
Persistent link: https://www.econbiz.de/10011855300
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Special issue : Cross-cultural business research
Huff, Lenard C. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003716936
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Review and future directions of cross-cultural consumer services research
Zhang, Jingyun; Beatty, Sharon E.; Walsh, Gianfranco - In: Journal of business research : JBR 61 (2008) 3, pp. 211-224
Persistent link: https://www.econbiz.de/10003717187
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Special issue: Impact of culture on marketing strategy
Laroche, Michel (contributor) - 2009
Persistent link: https://www.econbiz.de/10003887508
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Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey; Javalgi, Rajshekhar G.; … - In: Journal of business research : JBR 62 (2009) 10, pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
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Corporate philantropy, attitude towards corporations, and purchase intentions : a South Korea study
Lee, Hanjoon; Park, TaeKyu; Moon, Hyoung Koo; Yang, YongHee - In: Journal of business research : JBR 62 (2009) 10, pp. 939-946
Persistent link: https://www.econbiz.de/10003887569