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Humorous advertising that travels : a review and call for research
Crawford, Heather J.; Gregory, Gary D. - In: Journal of business research : JBR 68 (2015) 3, pp. 569-577
Persistent link: https://www.econbiz.de/10010496177
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Humor and cognitive responses to advertising stimuli: a trace consolidation approach
Lammers, H. Bruce (contributor) - In: Journal of business research : JBR 11 (1983) 2, pp. 173-185
Persistent link: https://www.econbiz.de/10003583254
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No laughing matter, or a secret weapon? : exploring the effect of humor in service failure situations
Kobel, Sarah; Gröppel-Klein, Andrea - In: Journal of business research : JBR 132 (2021), pp. 260-269
Persistent link: https://www.econbiz.de/10012581605
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Helpful hypocrisy? : investigating "double-talk" and irony in CSR marketing communications
Glozer, Sarah; Morsing, Mette - In: Journal of business research : JBR 114 (2020), pp. 363-375
Persistent link: https://www.econbiz.de/10012257511
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Combating workplace loneliness climate and enhancing team performance : the roles of leader humor and team bureaucratic practices
Fu, Yang; Wen, Deping - In: Journal of business research : JBR 136 (2021), pp. 305-315
Persistent link: https://www.econbiz.de/10012663207
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Beyond formal exchange : an informal perspective on the role of leader humor on employee OCB
Fu, Yang; Zhang, Ying - In: Journal of business research : JBR 151 (2022), pp. 118-125
Persistent link: https://www.econbiz.de/10013459155
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Managerial domination of boards of directors and financial performance
Molz, Rick - In: Journal of business research : JBR 16 (1988) 3, pp. 235-249
Persistent link: https://www.econbiz.de/10003634665
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The integration-responsiveness framework and subsidiary management : a response
Lin, Shao-lung; Hsieh, An Tien - In: Journal of business research : JBR 63 (2010) 8, pp. 911-913
Persistent link: https://www.econbiz.de/10008647397
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The role of mentoring in promoting organizational commitment among black managers : an evaluation of the indirect effects of racial similarity and shared racial perspectives
Brown, Brian P.; Zablah, Alex R.; Bellenger, Danny N. - In: Journal of business research : JBR 61 (2008) 7, pp. 732-738
Persistent link: https://www.econbiz.de/10003709489
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Culture comes first : introduction to the special issue
Ellson, Tony - In: Journal of business research : JBR 67 (2014) 4, pp. 415-417
Persistent link: https://www.econbiz.de/10010362127