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Adoption barriers and resistance to sustainable solutions in the automotive sector
Wiedmann, Klaus-Peter; Hennigs, Nadine; Pankalla, Lars; … - In: Journal of business research : JBR 64 (2011) 11, pp. 1201-1206
Persistent link: https://www.econbiz.de/10009380532
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Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele; Aiello, Gaetano; Grazzini, Laura; … - In: Journal of business research : JBR 120 (2020), pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
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The many faces of sustainability-conscious consumers : a category-independent typology
Balderjahn, Ingo; Peyer, Mathias; Seegebarth, Barbara; … - In: Journal of business research : JBR 91 (2018), pp. 83-93
Persistent link: https://www.econbiz.de/10011902831
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The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina; Wiedmann, Klaus-Peter - In: Journal of business research : JBR 109 (2020), pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
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Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick; Wiedmann, Klaus-Peter - In: Journal of business research : JBR 97 (2019), pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
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Adoption barriers and resistance to sustainable solutions in the automotive sector
Wiedmann, Klaus-Peter; Hennigs, Nadine; Pankalla, Lars; … - In: Journal of business research : JBR 64 (2011) 11, pp. 1201-1207
Persistent link: https://www.econbiz.de/10009332999
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Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina; Wiedmann, Klaus-Peter; Labenz, Franziska - In: Journal of business research : JBR 152 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013493952