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Special issue Contributions of business-to-business marketing journals
In: Journal of business research : JBR 38,3 (1997)
Persistent link: https://www.econbiz.de/10004346754
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Marketing strategies, financial structure, and innovation in U.K. retailing
Doyle, Peter; Cook, David - In: Journal of business research : JBR 8 (1980) 1, pp. 37-50
Persistent link: https://www.econbiz.de/10002086601
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Special issue : Cross-cultural business research
Huff, Lenard C. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003716936
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Hedonic vs. utilitarian consumption : a cross-cultural perspective based on cultural conditioning
Lim, Elison Ai Ching; Ang, Swee Hoon - In: Journal of business research : JBR 61 (2008) 3, pp. 225-232
Persistent link: https://www.econbiz.de/10003717190
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The global hip-hop diaspora : understanding the culture
Motley, Carol M.; Henderson, Geraldine Rosa - In: Journal of business research : JBR 61 (2008) 3, pp. 243-253
Persistent link: https://www.econbiz.de/10003717202
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Cultural influences on consumer satisfaction with impulse and planned purchase decisions
Lee, Julie Anne; Kacen, Jacqueline J. - In: Journal of business research : JBR 61 (2008) 3, pp. 265-272
Persistent link: https://www.econbiz.de/10003717220
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Does customer sex influence the relationship between perceived quality and share of wallet?
Babakus, Emin; Yavas, Ugur - In: Journal of business research : JBR 61 (2008) 9, pp. 974-981
Persistent link: https://www.econbiz.de/10003731220
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Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A. - In: Journal of business research : JBR 61 (2008) 9, pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
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Special issue : 2007 La Londe conference ; marketing communications and consumer behavior
Askegaard, Søren (contributor) - 2008
Persistent link: https://www.econbiz.de/10003766333
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M. Joseph - In: Journal of business research : JBR 61 (2008) 10, pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337