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Two copy testing techniques: the cloze procedure and the cognitive complexity test
Zinkhan, George M.; Martin, Claude R. - In: Journal of business research : JBR 11 (1983) 2, pp. 217-227
Persistent link: https://www.econbiz.de/10003626708
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Repetition and attitudinal discrepancy effects on the affective response to television advertising
Messmer, Donald J. - In: Journal of business research : JBR 7 (1979) 1, pp. 75-93
Persistent link: https://www.econbiz.de/10003630548
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Rest in peace? : brand-induced mortality salience and consumer behavior
Fransen, Marieke L.; Fennis, Bob Michaël; Pruyn, Ad; … - In: Journal of business research : JBR 61 (2008) 10, pp. 1053-1061
Persistent link: https://www.econbiz.de/10003766344
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Transformational leadership and market orientation: implications for the implementation of competitive strategies and business unit performance
Menguc, Bulent; Auh, Seigyoung; Shih, Eric - In: Journal of business research : JBR 60 (2007) 4, pp. 314-321
Persistent link: https://www.econbiz.de/10003451393
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Special section: Thought leadership in brand management
Jevons, Colin (contributor) - In: Journal of business research : JBR 63 (2010) 11, pp. 1111-1171
Persistent link: https://www.econbiz.de/10008697440
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Antecedents and consequences of management-espoused organizational cultural control
Harris, Lloyd C.; Ogbonna, Emmanuel - In: Journal of business research : JBR 64 (2011) 5, pp. 437-445
Persistent link: https://www.econbiz.de/10008901482
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Can a good organizational climate compensate for a lack of top management commitment to new product development?
Rodríguez, Nuria García; Pérez, José Sanzo; … - In: Journal of business research : JBR 61 (2008) 2, pp. 118-131
Persistent link: https://www.econbiz.de/10003625095
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Personal values and leadership effectiveness
Bruno, Léo F. C.; Lay, Eduardo G. E. - In: Journal of business research : JBR 61 (2008) 6, pp. 678-683
Persistent link: https://www.econbiz.de/10003707064
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Authentic leadership promoting employees' psychological capital and creativity
Rego, Arménio; Sousa, Filipa; Marques, Carla; Cunha, … - In: Journal of business research : JBR 65 (2012) 3, pp. 429-437
Persistent link: https://www.econbiz.de/10009507171
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Relocating empowerment as a management concept for Asia
Cheung, Catherine; Baum, Tom; Wong, Alan - In: Journal of business research : JBR 65 (2012) 1, pp. 36-41
Persistent link: https://www.econbiz.de/10009549728