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Brand diagnostics: Mapping bra...
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Journal of business research : JBR
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
11
Kellogg on marketing
8
Journal of marketing
7
Foundations and trends in marketing : FTMKT
6
Journal of marketing analytics : JMA
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of the Academy of Marketing Science
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Beiträge zur experimentellen Wirtschaftforschung ; 3
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1
The global hip-hop diaspora : understanding the culture
Motley, Carol M.
;
Henderson, Geraldine Rosa
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 243-253
Persistent link: https://www.econbiz.de/10003717202
Saved in:
2
Special section: Advances in business research in Latin American studies
Guzman, Francisco
(
contributor
);
Huff, Lenard C.
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 397-462
Persistent link: https://www.econbiz.de/10009720239
Saved in:
3
The Ian's pizza tribe : reconceptualizing cross-cultural research in the digital age
Henderson, Geraldine Rosa
;
Guzman, Francisco
;
Huff, …
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 283-287
Persistent link: https://www.econbiz.de/10009720344
Saved in:
4
Special section: Reconceptualizing cross-cultural research in the digital age
Guzman, Francisco
(
contributor
);
Huff, Lenard C.
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 283-396
Persistent link: https://www.econbiz.de/10009720348
Saved in:
5
The experimental evaluation of brand strength and brand value
He, Junnan
;
Calder, Bobby J.
- In:
Journal of business research : JBR
115
(
2020
),
pp. 194-202
Persistent link: https://www.econbiz.de/10012271077
Saved in:
6
Using theoretical frameworks in behavioral research
Calder, Bobby J.
;
He, Sharlene
;
Sternthal, Brian
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014288825
Saved in:
7
How many factors in factor analysis? : new insights about parallel analysis with confidence intervals
Iacobucci, Dawn
;
Ruvio, Ayalla
;
Román, Sergio
;
Moon, …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1026-1043
Persistent link: https://www.econbiz.de/10013194332
Saved in:
8
Designing gamified apps for sustainable consumption : a field study
Mulcahy, Rory
;
Russell-Bennett, Rebekah
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
106
(
2020
),
pp. 377-387
Persistent link: https://www.econbiz.de/10012158382
Saved in:
9
Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534117
Saved in:
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