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Management information system
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Journal of business research : JBR
European journal of operational research : EJOR
219
SpringerLink / Bücher
133
International journal of production research
126
Journal of decision systems
109
Omega : the international journal of management science
73
International journal of production economics
67
Information systems and e-business management : ISeB
59
International journal of business information systems : IJBIS
57
Decision support systems : DSS ; the international journal
53
Group decision and negotiation
50
Technological forecasting & social change : an international journal
46
Gabler Edition Wissenschaft
43
Management science : journal of the Institute for Operations Research and the Management Sciences
43
Europäische Hochschulschriften / 5
41
Interfaces : the INFORMS journal on the practice of operations research
40
Springer eBook Collection
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Computers & operations research : and their applications to problems of world concern ; an international journal
34
Health marketing quarterly
34
Variations
34
Journal of the Operational Research Society
31
Journal of the Operational Research Society : OR
31
International journal of management and decision making : IJMDM
30
ERIM report series research in management
29
Basic themes
28
Transportation research / E : an international journal
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
26
Springer eBook Collection / Business and Economics
26
IEEE transactions on engineering management : EM
25
Information technology and management
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Premier reference source
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The Routledge companion to management information systems
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Benchmarking : an international journal ; BIJ
24
Socio-economic planning sciences : the international journal of public sector decision-making
23
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
22
Decision sciences : DS
22
International journal of logistics systems and management
22
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Decision analytics journal
20
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
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ECONIS (ZBW)
34
USB Cologne (EcoSocSci)
1
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1
Information sharing of value-adding retailer in a mixed channel hi-tech supply chain
Mukhopadhyay, Samar K.
;
Yao, Dong-Qing
;
Yue, Xiaohang
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 950-958
Persistent link: https://www.econbiz.de/10003731206
Saved in:
2
Segmentation approaches in data-mining: a comparison of RFM, CHAID, and logistic regression
McCarty, John A.
;
Hastak, Manoj
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 656-662
Persistent link: https://www.econbiz.de/10003487052
Saved in:
3
Marketing and societal welfare : a multiple stakeholder approach
Matear, Margaret
;
Dacin, Peter A.
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1173-1178
Persistent link: https://www.econbiz.de/10008696679
Saved in:
4
Marketing and society : preface to special section on volunteerism, price assurances, and direct-to-consumer advertising
Iyer, Easwar S.
;
Bhattacharya, C. B.
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 59-60
Persistent link: https://www.econbiz.de/10008806339
Saved in:
5
Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao
;
Liang, Xiaoning
;
Wang, Shiquan
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
Saved in:
6
Data accuracy's impact on segmentation performance : benchmarking RFM analysis, logistic regression, and decision trees
Coussement, Kristof
;
Van den Bossche, Filip
;
De Bock, …
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2751-2758
Persistent link: https://www.econbiz.de/10010235325
Saved in:
7
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
8
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
9
Synergistic effects of market orientation implementation and internalization on firm performance : direct marketing service provider industry
Abbu, Haroon R.
;
Gopalakrishna, Pradeep
- In:
Journal of business research : JBR
125
(
2021
),
pp. 851-863
Persistent link: https://www.econbiz.de/10012494186
Saved in:
10
The effect of subscription-based direct-to-consumer channel additions on firm value
Pasirayi, Simbarashe
;
Fennell, Patrick B.
- In:
Journal of business research : JBR
123
(
2021
),
pp. 355-366
Persistent link: https://www.econbiz.de/10012430527
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