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Addressing tensions in coopetition for sustainable innovation : insights from the automotive industry
Munten, Pauline; Vanhamme, Joëlle; Maon, François; … - In: Journal of business research : JBR 136 (2021), pp. 10-20
Persistent link: https://www.econbiz.de/10012663192
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Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François; Swaen, Valérie; De Roeck, Kenneth - In: Journal of business research : JBR 126 (2021), pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
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Impact of customers' perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry : the role of corporate reputation
Swaen, Valérie; Démoulin, Nathalie; Pauwels-Delassus, … - In: Journal of business research : JBR 131 (2021), pp. 709-721
Persistent link: https://www.econbiz.de/10012545113
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Are loyalty program members really engaged? : measuring customer engagement with loyalty programs
Bruneau, Virginie; Swaen, Valérie; Zidda, Pietro - In: Journal of business research : JBR 91 (2018), pp. 144-158
Persistent link: https://www.econbiz.de/10011902864
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Is a specific claim always better? : the double-edged effects of claim specificity in green advertising
Janssen, Catherine; Swaen, Valérie; Du, Shuili - In: Journal of business research : JBR 151 (2022), pp. 435-447
Persistent link: https://www.econbiz.de/10013459858