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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
62
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45
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Université Catholique de Louvain, Faculté des Sciences Economiques, Sociales et Politiques
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ECONIS (ZBW)
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Addressing tensions in coopetition for sustainable innovation : insights from the automotive industry
Munten, Pauline
;
Vanhamme, Joëlle
;
Maon, François
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 10-20
Persistent link: https://www.econbiz.de/10012663192
Saved in:
2
Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François
;
Swaen, Valérie
;
De Roeck, Kenneth
- In:
Journal of business research : JBR
126
(
2021
),
pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
Saved in:
3
Impact of customers' perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry : the role of corporate reputation
Swaen, Valérie
;
Démoulin, Nathalie
;
Pauwels-Delassus, …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 709-721
Persistent link: https://www.econbiz.de/10012545113
Saved in:
4
Are loyalty program members really engaged? : measuring customer engagement with loyalty programs
Bruneau, Virginie
;
Swaen, Valérie
;
Zidda, Pietro
- In:
Journal of business research : JBR
91
(
2018
),
pp. 144-158
Persistent link: https://www.econbiz.de/10011902864
Saved in:
5
Is a specific claim always better? : the double-edged effects of claim specificity in green advertising
Janssen, Catherine
;
Swaen, Valérie
;
Du, Shuili
- In:
Journal of business research : JBR
151
(
2022
),
pp. 435-447
Persistent link: https://www.econbiz.de/10013459858
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