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Customer information utilization in business-to-business markets : muddling through process?
Rollins, Minna; Bellenger, Danny N.; Johnston, Wesley J. - In: Journal of business research : JBR 65 (2012) 6, pp. 758-764
Persistent link: https://www.econbiz.de/10009552508
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To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan; Confete, Ilenia; Gligor, David M.; Autry, … - In: Journal of business research : JBR 69 (2016) 2, pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
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Service failure and recovery in B2B markets : a morphological analysis
Baliga, Ashwin J.; Chawla, Vaibhav; Sunder M., Vijaya; … - In: Journal of business research : JBR 131 (2021), pp. 763-781
Persistent link: https://www.econbiz.de/10012545044
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Measuring customer experience quality : the EXQ scale revisited
Kuppelwieser, Volker; Klaus, Philipp - In: Journal of business research : JBR 126 (2021), pp. 624-633
Persistent link: https://www.econbiz.de/10012494329
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Characterizing customer experience management in business markets
Witell, Lars; Kowalkowski, Christian; Perks, Helen; … - In: Journal of business research : JBR 116 (2020), pp. 420-430
Persistent link: https://www.econbiz.de/10012257638
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Sequencing of multi-faceted job satisfaction across business-to-business and business-to-consumer salespeople : a multi-group analysis
Hartmann, Nathaniel N.; Rutherford, Brian N.; Park, Jungkun - In: Journal of business research : JBR 70 (2017), pp. 153-159
Persistent link: https://www.econbiz.de/10011620405
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Exploring the governance mechanisms of quasi-integration in buyer-supplier relationships
Cai, Shaohan; Yang, Zhilin; Hu, Zuohao - In: Journal of business research : JBR 62 (2009) 6, pp. 660-666
Persistent link: https://www.econbiz.de/10003854692
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Country-of-origin effects and antecedents of industrial brand equity
Chen, Yi-min; Su, Yi-fan; Lin, Feng-jyh - In: Journal of business research : JBR 64 (2011) 11, pp. 1234-1238
Persistent link: https://www.econbiz.de/10009380517
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Primer in B2B brand-building strategies with a reader practicum
Glynn, Mark S. - In: Journal of business research : JBR 65 (2012) 5, pp. 666-675
Persistent link: https://www.econbiz.de/10009528785
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The brand management system and service firm competitiveness
Santos Vijande, María Leticia; Río-Lanza, Ana Belén del - In: Journal of business research : JBR 66 (2013) 2, pp. 148-157
Persistent link: https://www.econbiz.de/10009715063