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Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 67 (2014) 11, pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
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Creativity and stakeholders' engagement in open innovation : design for knowledge translation in technology-intensive enterprises
Secundo, Giustina; Del Vecchio, Pasquale; Simeone, Luca; … - In: Journal of business research : JBR 119 (2020), pp. 272-282
Persistent link: https://www.econbiz.de/10012416977
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Social interdependence on crowdsourcing platforms
Renard, Damien; Davis, Joseph G. - In: Journal of business research : JBR 103 (2019), pp. 186-194
Persistent link: https://www.econbiz.de/10012104140
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Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan; Wong, Pei Wen; Tandoc, Edson C. <Jr.>; … - In: Journal of business research : JBR 168 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
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Hedonic vs. utilitarian consumption : a cross-cultural perspective based on cultural conditioning
Lim, Elison Ai Ching; Ang, Swee Hoon - In: Journal of business research : JBR 61 (2008) 3, pp. 225-232
Persistent link: https://www.econbiz.de/10003717190
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Rest in peace? : brand-induced mortality salience and consumer behavior
Fransen, Marieke L.; Fennis, Bob Michaël; Pruyn, Ad; … - In: Journal of business research : JBR 61 (2008) 10, pp. 1053-1061
Persistent link: https://www.econbiz.de/10003766344
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When consumers love their brands : exploring the concept and its dimensions
Albert, Noe͏̈l; Merunka, Dwight; Valette-Florence, Pierre - In: Journal of business research : JBR 61 (2008) 10, pp. 1062-1075
Persistent link: https://www.econbiz.de/10003766348
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Effect of self-congruity with sponsorship on brand loyalty
Sirgy, M. Joseph; Lee, Dong-jin; Johar, J. S.; Tidwell, John - In: Journal of business research : JBR 61 (2008) 10, pp. 1091-1097
Persistent link: https://www.econbiz.de/10003766358
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Anti-consumption and brand avoidance
Lee, Michael S. W.; Motion, Judith; Conroy, Denise - In: Journal of business research : JBR 62 (2009) 2, pp. 169-180
Persistent link: https://www.econbiz.de/10003810538
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The rejection of brand hegemony
Cromie, John G.; Ewing, Mike T. - In: Journal of business research : JBR 62 (2009) 2, pp. 218-230
Persistent link: https://www.econbiz.de/10003810561