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Werbemitteldesign und Markenpo...
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Brand management
602
Markenführung
602
Consumer behaviour
411
Konsumentenverhalten
411
Brand image
348
Markenimage
348
Brand
246
Markenartikel
239
Beziehungsmarketing
137
Relationship marketing
137
Social Web
103
Social web
103
Internet marketing
83
Online-Marketing
83
Luxury goods
76
Luxusgüter
76
Advertising effects
50
Werbewirkung
50
Marketing management
46
Marketingmanagement
46
Brand equity
39
Personality psychology
39
Persönlichkeitspsychologie
39
Social media
38
Branding
36
Customer integration
36
Kundenintegration
36
Advertising
34
Emotion
29
Werbung
28
Customer satisfaction
26
Kundenzufriedenheit
26
Brand loyalty
25
Corporate reputation
25
Firmenimage
25
International marketing
24
Internationales Marketing
24
Einzelhandel
23
Retail trade
23
Corporate Social Responsibility
22
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604
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606
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606
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6
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6
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606
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Ko, Eunju
11
Melewar, T. C.
11
Gupta, Suraksha
10
Veloutsou, Cleopatra
10
Foroudi, Pantea
9
Valette-Florence, Pierre
9
De Chernatony, Leslie
7
Diamantopoulos, Adamantios
7
Merrilees, Bill
7
Filieri, Raffaele
6
Merchant, Altaf
6
Buil, Isabel
5
Christodoulides, George
5
Dennis, Charles
5
Kim, Kyung Hoon
5
Michel, Géraldine
5
Phau, Ian
5
Roper, Stuart
5
Roy, Sanjit
5
Spielmann, Nathalie
5
Teng, Lefa
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Andreini, Daniela
4
Bang, Nguyen
4
Bartikowski, Boris
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Mandler, Timo
4
Motoki, Kosuke
4
Mühlbacher, Hans
4
Pantano, Eleonora
4
Rose, Gregory
4
Seo, Yuri
4
Sharifah Faridah Syed Alwi
4
Shukla, Paurav
4
Singh, Jaywant
4
Voyer, Benjamin G.
4
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Journal of business research : JBR
The journal of brand management : an international journal
568
The journal of product & brand management
387
SpringerLink / Bücher
336
Journal of retailing and consumer services
288
European journal of marketing : EJM
127
Journal of marketing communications
115
Psychology & marketing
114
Journal of strategic marketing
113
Industrial marketing management : the international journal for industrial and high-tech firms
107
Marketing intelligence & planning
106
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
104
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
90
Innovatives Markenmanagement
86
Journal of marketing
83
Journal of the Academy of Marketing Science
83
Journal of advertising research
77
Journal of promotion management : innovations in planning and applied research
75
Research
73
Journal of promotion management : JPM
72
Marketing letters : a journal of research in marketing
70
International journal of advertising : the review of marketing communications
69
Journal of fashion marketing and management
68
Journal of international consumer marketing
68
International journal of internet marketing and advertising : IJIMA
67
Tourism management : research, policies, practice
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
International marketing review
61
Cogent business & management
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Qualitative market research : an international journal
60
Journal of global marketing
57
Journal of marketing research : JMR
56
Reihe: Versicherungswirtschaft
56
Journal of travel and tourism marketing
54
Springer eBook Collection / Business and Economics
54
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ECONIS (ZBW)
606
Showing
1
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10
of
606
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date (oldest first)
1
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
2
Creativity and stakeholders' engagement in open innovation :
design
for knowledge translation in technology-intensive enterprises
Secundo, Giustina
;
Del Vecchio, Pasquale
;
Simeone, Luca
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 272-282
Persistent link: https://www.econbiz.de/10012416977
Saved in:
3
Social interdependence on crowdsourcing platforms
Renard, Damien
;
Davis, Joseph G.
- In:
Journal of business research : JBR
103
(
2019
),
pp. 186-194
Persistent link: https://www.econbiz.de/10012104140
Saved in:
4
Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan
;
Wong, Pei Wen
;
Tandoc, Edson C. <Jr.>
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
Saved in:
5
Hedonic vs. utilitarian consumption : a cross-cultural perspective based on cultural conditioning
Lim, Elison Ai Ching
;
Ang, Swee Hoon
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10003717190
Saved in:
6
Rest in peace? : brand-induced mortality salience and consumer behavior
Fransen, Marieke L.
;
Fennis, Bob Michaël
;
Pruyn, Ad
; …
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1053-1061
Persistent link: https://www.econbiz.de/10003766344
Saved in:
7
When consumers love their brands : exploring the concept and its dimensions
Albert, Noe͏̈l
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1062-1075
Persistent link: https://www.econbiz.de/10003766348
Saved in:
8
Effect of self-congruity with sponsorship on brand loyalty
Sirgy, M. Joseph
;
Lee, Dong-jin
;
Johar, J. S.
;
Tidwell, John
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1091-1097
Persistent link: https://www.econbiz.de/10003766358
Saved in:
9
Anti-consumption and brand avoidance
Lee, Michael S. W.
;
Motion, Judith
;
Conroy, Denise
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10003810538
Saved in:
10
The rejection of brand hegemony
Cromie, John G.
;
Ewing, Mike T.
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 218-230
Persistent link: https://www.econbiz.de/10003810561
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