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Testing the predictive power of PLS through cross-validation in banking
Reguera-Alvarado, Nuria; Blanco-Oliver, Antonio; … - In: Journal of business research : JBR 69 (2016) 10, pp. 4685-4693
Persistent link: https://www.econbiz.de/10011554754
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Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior
De Cannière, Marie Hélène; Pelsmacker, Patrick de; … - In: Journal of business research : JBR 62 (2009) 1, pp. 82-92
Persistent link: https://www.econbiz.de/10003915846
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The impact of firm-level and project-level it capabilities on CRM system quality and organizational productivity
Suoniemi, Samppa; Terho, Harri; Zablah, Alex R.; … - In: Journal of business research : JBR 127 (2021), pp. 108-122
Persistent link: https://www.econbiz.de/10012494357
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When customer involvement hinders/promotes product innovation performance : the concurrent effect of relationship quality and role ambiguity
Najafi-Tavani, Saeed; Zaefarian, Ghasem; Robson, Matthew J. - In: Journal of business research : JBR 145 (2022), pp. 130-143
Persistent link: https://www.econbiz.de/10013197888
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Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance
Eggers, Fabian; Niemand, Thomas; Kraus, Sascha; Breier, … - In: Journal of business research : JBR 113 (2020), pp. 72-82
Persistent link: https://www.econbiz.de/10012230439
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Exploring customer orientation as a marketing strategy of Mexican-American entrepreneurs
Peterson, Robert A.; Crittenden, Victoria Lynn - In: Journal of business research : JBR 113 (2020), pp. 139-148
Persistent link: https://www.econbiz.de/10012230451
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The dynamic effect of customer equity across firm growth : the case of small and medium-sized online retailers
Song, Tae Ho; Kim, Sang Yong; Kim, Ji Yoon - In: Journal of business research : JBR 69 (2016) 9, pp. 3755-3764
Persistent link: https://www.econbiz.de/10011515257
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Facilitating dynamic marketing capabilities development for domestic and foreign firms in an emerging economy
Xu, Hangjun; Guo, Huiling; Zhang, Jing; Dang, Anh - In: Journal of business research : JBR 86 (2018), pp. 141-152
Persistent link: https://www.econbiz.de/10011855266
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Value and alliance capability and the formation of strategic alliances in SMEs : the impact of customer orientation and resource optimisation
O'Dwyer, Michele; Gilmore, Audrey - In: Journal of business research : JBR 87 (2018), pp. 58-68
Persistent link: https://www.econbiz.de/10011866543
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The impact of guanxi positioning on the quality of manufacturer-retailer channel relationships : evidence from Taiwanese SMEs
Wu, Wen Kuei; Chiu, Singa Wang - In: Journal of business research : JBR 69 (2016) 9, pp. 3398-3405
Persistent link: https://www.econbiz.de/10011514811