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Towards an identity-based brand equity model
Burmann, Christoph; Jost-Benz, Marc; Riley, Nicola - In: Journal of business research : JBR 62 (2009) 3, pp. 390-397
Persistent link: https://www.econbiz.de/10003840073
Cover Image
Towards an identity-based brand equity model
Burmann, Christoph; Jost-Benz, Marc; Riley, Nicola - In: Journal of business research : JBR 62 (2009) 3, pp. 390
Persistent link: https://www.econbiz.de/10008172963
Cover Image
Towards an identity-based brand equity model
Burmann, Christoph; Jost-Benz, Marc; Riley, Nicola - In: Journal of business research : JBR 62 (2009) 3, pp. 390-398
Persistent link: https://www.econbiz.de/10008895042