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Brand Leadership in the contem...
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Brand management
602
Markenführung
602
Consumer behaviour
425
Konsumentenverhalten
425
Brand image
348
Markenimage
348
Brand
246
Markenartikel
239
Beziehungsmarketing
138
Relationship marketing
138
Social Web
102
Social web
102
Internet marketing
83
Online-Marketing
83
Luxury goods
76
Luxusgüter
76
Advertising effects
58
Werbewirkung
58
Marketing management
49
Marketingmanagement
49
Personality psychology
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39
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Branding
38
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37
Social marketing
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Emotion
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Kundenzufriedenheit
27
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25
Corporate Social Responsibility
24
Corporate reputation
24
Corporate social responsibility
24
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24
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Ko, Eunju
11
Melewar, T. C.
10
Veloutsou, Cleopatra
10
Gupta, Suraksha
9
Valette-Florence, Pierre
9
Foroudi, Pantea
8
De Chernatony, Leslie
7
Diamantopoulos, Adamantios
7
Merrilees, Bill
7
Filieri, Raffaele
6
Merchant, Altaf
6
Buil, Isabel
5
Christodoulides, George
5
Dennis, Charles
5
Kim, Kyung Hoon
5
Michel, Géraldine
5
Phau, Ian
5
Roper, Stuart
5
Roy, Sanjit
5
Spielmann, Nathalie
5
Teng, Lefa
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Andreini, Daniela
4
Bang, Nguyen
4
Bartikowski, Boris
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Mandler, Timo
4
Motoki, Kosuke
4
Mühlbacher, Hans
4
Pantano, Eleonora
4
Rose, Gregory
4
Seo, Yuri
4
Sharifah Faridah Syed Alwi
4
Shukla, Paurav
4
Singh, Jaywant
4
Voyer, Benjamin G.
4
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Journal of business research : JBR
Economics Papers from University Paris Dauphine
563
The journal of brand management : an international journal
563
The journal of product & brand management
386
SpringerLink / Bücher
325
Journal of retailing and consumer services
287
MPRA Paper
232
ERIM Report Series Research in Management
179
European journal of marketing : EJM
139
Journal of Product & Brand Management
138
Journal of marketing management : MM
134
Annals of Faculty of Economics
131
Ovidius University Annals, Economic Sciences Series
129
Psychology & marketing
122
Strategic Direction
116
Journal of strategic marketing
112
Journal of marketing communications
111
Marketing intelligence & planning
108
Industrial marketing management : the international journal for industrial and high-tech firms
107
Asia Pacific journal of marketing and logistics
106
International journal of hospitality management
104
Open Access publications from Université Paris-Dauphine
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
Amfiteatru Economic Journal
98
Journal of Social Marketing
92
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
91
Innovatives Markenmanagement
86
Journal of marketing
85
Journal of the Academy of Marketing Science
85
The AMFITEATRU ECONOMIC journal
77
Annals of marketing-mba
76
Cogent business & management
74
European Journal of Marketing
73
Journal of promotion management : innovations in planning and applied research
73
Research
73
Journal of advertising research
71
Marketing letters : a journal of research in marketing
71
International journal of advertising : the review of marketing communications
70
Journal of marketing management : JMM ; journal of the Academy of Marketing
70
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ECONIS (ZBW)
641
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1
Hedonic vs. utilitarian consumption : a cross-cultural perspective based on cultural conditioning
Lim, Elison Ai Ching
;
Ang, Swee Hoon
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10003717190
Saved in:
2
Rest in peace? : brand-induced mortality salience and consumer behavior
Fransen, Marieke L.
;
Fennis, Bob Michaël
;
Pruyn, Ad
; …
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1053-1061
Persistent link: https://www.econbiz.de/10003766344
Saved in:
3
When consumers love their brands : exploring the concept and its dimensions
Albert, Noe͏̈l
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1062-1075
Persistent link: https://www.econbiz.de/10003766348
Saved in:
4
Effect of self-congruity with sponsorship on brand loyalty
Sirgy, M. Joseph
;
Lee, Dong-jin
;
Johar, J. S.
;
Tidwell, John
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1091-1097
Persistent link: https://www.econbiz.de/10003766358
Saved in:
5
Anti-consumption and brand avoidance
Lee, Michael S. W.
;
Motion, Judith
;
Conroy, Denise
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10003810538
Saved in:
6
The rejection of brand hegemony
Cromie, John G.
;
Ewing, Mike T.
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 218-230
Persistent link: https://www.econbiz.de/10003810561
Saved in:
7
Special issue: BALAS (Business Association for Latin American Studies)
Brenes, Esteban B.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003866434
Saved in:
8
Derived versus full name brand extensions
Olavarrieta, Sergio
;
Torres, Eduardo
;
Vásquez …
- In:
Journal of business research : JBR
62
(
2009
)
9
,
pp. 899-905
Persistent link: https://www.econbiz.de/10003866449
Saved in:
9
Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey
;
Javalgi, Rajshekhar G.
; …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
Saved in:
10
Anti-
branding
on the internet
Krishnamurthy, Sandeep
;
Kucuk, S. Umit
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1119-1126
Persistent link: https://www.econbiz.de/10003897391
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