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Journal of business research : JBR
SpringerLink / Bücher
42
Journal of advertising research
29
International journal of advertising : the quarterly review of marketing communications
25
Journal of advertising : official publication of the American Academy of Advertising
23
The American journal of economics and sociology
20
Leitfaden Online-Marketing ; [Bd. 1]
19
A master class in brand planning : the timeless works of Stephen King
17
Reports and papers on mass communication
14
Research
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The journal of media economics
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
13
Journal of marketing communications
12
Organisationskommunikation
10
History of the American cinema
9
PR-Kampagnen
9
PR-Praxis
9
Worldwide Hospitality and Tourism Themes
9
Journal of cultural economics
8
NBER working paper series
8
Applied economics letters
7
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Studien zu Theorie und Praxis der Public Relations
7
The Sage handbook of advertising
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Europäische Kulturen in der Wirtschaftskommunikation
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Gabler Edition Wissenschaft
6
Handbook of research on effective advertising strategies in the social media age
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Journal of promotion management : JPM
6
Kommunikationswissenschaft
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Applied economics
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European journal of marketing : EJM
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Handbuch Kommunikationsmanagement
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Harvard-Business-Manager : das Wissen der Besten
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Journal of marketing research : JMR
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ECONIS (ZBW)
12
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1
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Saved in:
2
Advertising message strategies for encouraging young White working class males to consider entering British universities
Bennett, Roger
- In:
Journal of business research : JBR
60
(
2007
)
9
,
pp. 932-941
Persistent link: https://www.econbiz.de/10003539802
Saved in:
3
Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel
;
De Chernatony, Leslie
;
Martínez, Eva
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10009720381
Saved in:
4
Regulatory fit effects of gender and marketing message content
McKay-Nesbitt, Jane
;
Bhatnagar, Namita
;
Smith, Malcolm C.
- In:
Journal of business research : JBR
66
(
2013
)
11
,
pp. 2245-2251
Persistent link: https://www.econbiz.de/10009789038
Saved in:
5
Persuasive messages, popularity cohesion, and message diffusion in social media marketing
Chang, Yu-Ting
;
Yu, Hueiju
;
Lu, Hsi-Peng
- In:
Journal of business research : JBR
68
(
2015
)
4
,
pp. 777-782
Persistent link: https://www.econbiz.de/10010504999
Saved in:
6
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
7
Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan
;
Wong, Pei Wen
;
Tandoc, Edson C. <Jr.>
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
Saved in:
8
Prevision model and empirical test of box office results for sequels
Belvaux, Bertrand
;
Mencarelli, Rémi
- In:
Journal of business research : JBR
130
(
2021
),
pp. 38-48
Persistent link: https://www.econbiz.de/10012544762
Saved in:
9
Impact of online information on the diffusion of movies : focusing on cultural differences
Lee, Youseok
;
Kim, Sang-hoon
;
Cha, Kyoung Cheon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 603-609
Persistent link: https://www.econbiz.de/10012544887
Saved in:
10
The impact of movie titles on box office success
Bae, Giwoong
;
Kim, Hye-jin
- In:
Journal of business research : JBR
103
(
2019
),
pp. 100-109
Persistent link: https://www.econbiz.de/10012104104
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