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Special issue Contributions of business-to-business marketing journals
In: Journal of business research : JBR 38,3 (1997)
Persistent link: https://www.econbiz.de/10004346754
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Culture, product type, and price influences on consumer purchase intention to buy personalized product online
Moon, Junyean; Chadee, Doren; Tikoo, Surinder - In: Journal of business research : JBR 61 (2008) 1, pp. 31-39
Persistent link: https://www.econbiz.de/10003595249
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Enhancing consumer value of the co-design experience in mass customization
Turner, Frances; Merle, Aurélie; Gotteland, David - In: Journal of business research : JBR 117 (2020), pp. 473-483
Persistent link: https://www.econbiz.de/10012287167
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Gender-related wayfinding time of mall shoppers
Chebat, Jean-Charles; Gélinas-Chebat, Claire; … - In: Journal of business research : JBR 61 (2008) 10, pp. 1076-1082
Persistent link: https://www.econbiz.de/10003766352
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Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D.; Suter, Tracy A.; Brown, Tom J. - In: Journal of business research : JBR 61 (2008) 4, pp. 284-291
Persistent link: https://www.econbiz.de/10003704456
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How do brand communities generate brand relationships? : intermediate mechanisms
Zhou, Zhimin; Zhang, Qiyuan; Su, Chenting; Zhou, Nan - In: Journal of business research : JBR 65 (2012) 7, pp. 890-895
Persistent link: https://www.econbiz.de/10009562255
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You do the service but they take the order
Chiou, Jyh-shen; Wu, Lei-yu; Chou, Szu-yu - In: Journal of business research : JBR 65 (2012) 7, pp. 883-889
Persistent link: https://www.econbiz.de/10009562263
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Designing a seamless shopping journey through omnichannel retailer integration
Cocco, Helen; Demoulin, Nathalie T. M. - In: Journal of business research : JBR 150 (2022), pp. 461-475
Persistent link: https://www.econbiz.de/10013365744
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The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands
Yoo, Jungmin; Park, Minjung - In: Journal of business research : JBR 69 (2016) 12, pp. 5775-5784
Persistent link: https://www.econbiz.de/10011597505
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Cross-cultural differences in uses of online experts
Obal, Michael; Kunz, Werner - In: Journal of business research : JBR 69 (2016) 3, pp. 1148-1156
Persistent link: https://www.econbiz.de/10011440247