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Mass-servicing of micromarkets
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Social Web
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Islam, Nazrul
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Kachroo, Pushkin
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Ranaweera, Chatura
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Journal of business research : JBR
Journal of retailing and consumer services
315
SpringerLink / Bücher
279
Technological forecasting & social change : an international journal
258
International journal of internet marketing and advertising : IJIMA
252
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
239
Information systems research : ISR
190
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
186
Journal of advertising research
159
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Management science : journal of the Institute for Operations Research and the Management Sciences
148
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Springer eBook Collection
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Tourism management : research, policies, practice
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International journal of advertising : the review of marketing communications
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Journal of management information systems : JMIS
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International journal of hospitality management
132
International journal of electronic marketing and retailing : IJEMR
121
Electronic commerce research
120
Psychology & marketing
118
Journal of internet commerce
115
Industrial marketing management : the international journal for industrial and high-tech firms
108
International journal of business information systems : IJBIS
107
Business horizons
104
Journal of promotion management : innovations in planning and applied research
96
Journal of travel and tourism marketing
96
Journal of marketing management : MM
95
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
92
Management information systems : mis quarterly
92
Journal of marketing
91
International journal of technology marketing : IJTMkt
90
Cogent business & management
89
International journal of advertising : the quarterly review of marketing communications
89
Journal of electronic commerce research : JECR
89
International journal of electronic commerce : IJEC
88
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
NBER working paper series
81
The journal of product & brand management
80
International journal of networking and virtual organisations : IJNVO
79
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ECONIS (ZBW)
597
USB Cologne (EcoSocSci)
1
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1
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
2
Viral marketing : motivations to forward online content
Ho, Jason Y. C.
;
Dempsey, Melanie
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1000-1006
Persistent link: https://www.econbiz.de/10008652817
Saved in:
3
Positive marketing : a new theoretical prototype of sharing in an online community
Krush, Michael T.
;
Pennington, Julia R.
;
Fowler, Aubrey R.
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2503-2512
Persistent link: https://www.econbiz.de/10011399543
Saved in:
4
Investigating marketing managers' perspectives on social media in Chile
Bianchi, Constanza
;
Andrews, Lynda
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2552-2559
Persistent link: https://www.econbiz.de/10011399581
Saved in:
5
Online brand community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Saved in:
6
What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
Saved in:
7
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
Saved in:
8
Consumer engagement in a virtual brand community : an exploratory analysis
Brodie, Roderick J.
;
Ilic, Ana
;
Juric, Biljana
; …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 105-114
Persistent link: https://www.econbiz.de/10009720382
Saved in:
9
The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie
;
Teng, Lefa
;
Yu, Ying
;
Yu, Xueer
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 467-475
Persistent link: https://www.econbiz.de/10011435934
Saved in:
10
I (heart) social ventures : identification and social media engagement
Hall-Phillips, Adrienne
;
Park, Joohyung
;
Chung, Te-Lin
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 484-491
Persistent link: https://www.econbiz.de/10011435941
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