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Brand management
602
Markenführung
602
Consumer behaviour
446
Konsumentenverhalten
446
Brand image
356
Markenimage
356
Brand
283
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278
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5
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Journal of business research : JBR
The journal of brand management : an international journal
608
SpringerLink / Bücher
413
The journal of product & brand management
393
Journal of retailing and consumer services
354
The service industries journal
313
Industrial marketing management : the international journal for industrial and high-tech firms
159
Psychology & marketing
151
European journal of marketing : EJM
148
International journal of hospitality management
133
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Springer eBook Collection
118
Asia Pacific journal of marketing and logistics
114
Journal of marketing
114
Journal of strategic marketing
114
Journal of marketing research : JMR
112
The journal of services marketing
111
Marketing intelligence & planning
110
Journal of advertising research
109
Journal of marketing management : MM
108
Journal of marketing communications
106
Journal of the Academy of Marketing Science
95
The IUP journal of brand management : IJBRM
95
Innovatives Markenmanagement
88
Research
85
The Trademark reporter
82
Marketing letters : a journal of research in marketing
80
NBER working paper series
80
Journal of fashion marketing and management
76
Journal of service management
76
Service business
76
Markenartikel : das Magazin für Markenführung
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
74
Journal of international consumer marketing
74
International journal of production economics
73
International marketing review
73
Journal of promotion management : JPM
73
Journal of promotion management : innovations in planning and applied research
73
Tourism management : research, policies, practice
73
Cogent business & management
72
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ECONIS (ZBW)
736
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1
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10
of
736
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date (oldest first)
1
Symbolic drivers of consumer-
brand
identification and disidentification
Wolter, Jeremy S.
;
Brach, Simon
;
Cronin, J. J.
;
Bonn, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 785-793
Persistent link: https://www.econbiz.de/10011436273
Saved in:
2
Emphasizing
brand
heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
3
Developing and validating a scale of consumer
brand
embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
4
Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar
brand
names in
brand
name innovation
Kronrod, Ann
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
Saved in:
5
Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R.
;
Patrick, Vanessa M.
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10011417102
Saved in:
6
Narrative-transportation storylines in luxury
brand
advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
7
The impact of attitude functions on luxury
brand
consumption : an age-based group comparison
Schade, Michael
;
Hegner, Sabrina
;
Horstmann, Florian
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 314-322
Persistent link: https://www.econbiz.de/10011417730
Saved in:
8
Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav
;
Banerjee, Madhumita
;
Singh, Jaywant
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
Saved in:
9
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
10
A typology of
brand
counterfeiting and imitation based on a semiotic approach
Le Roux, André
;
Bobrie, François
;
Thebault, Marinette
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
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