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One strike and you're out: Qualitative insights into the formation of consumers' ethical company or brand perceptions
Brunk, Katja H.; Blümelhuber, Christian - In: Journal of business research : JBR 64 (2011) 2, pp. 134-142
Persistent link: https://www.econbiz.de/10008769033
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Exploring origins of ethical company/brand perceptions : a consumer perspective of corporate ethics
Brunk, Katja H. - In: Journal of business research : JBR 63 (2010) 3, pp. 255-262
Persistent link: https://www.econbiz.de/10003959639
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Exploring origins of ethical company/brand perceptions : reply to Shea and Cohn's commentaries
Brunk, Katja H. - In: Journal of business research : JBR 63 (2010) 12, pp. 1364-1367
Persistent link: https://www.econbiz.de/10008747467
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Using consumer perceived ethically as a guideline for corporate social responsibility strategy : a commentary essay
Shea, Linda J. - In: Journal of business research : JBR 63 (2010) 3, pp. 263-264
Persistent link: https://www.econbiz.de/10003959641
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Commentary essay on "Exploring origins of ethical company/brand perceptions : a consumer perspective of corporate ethics"
Cohn, Deborah Y. - In: Journal of business research : JBR 63 (2010) 12, pp. 1267-1268
Persistent link: https://www.econbiz.de/10008747518
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Exploring origins of ethical company/brand perceptions: Reply to Shea and Cohn's commentaries
Brunk, Katja H. - In: Journal of business research : JBR 63 (2010) 12, pp. 1364-1368
Persistent link: https://www.econbiz.de/10008715745
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Reseller adoption of manufacturers' e-business tools: The impact of social enforcement, technology–relationship fit and the mediating role of reseller benefits
Brunk, Katja H. - In: Journal of business research : JBR 63 (2010) 3, pp. 217-224
Persistent link: https://www.econbiz.de/10008382097