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Special issue : Applications of system dynamics in marketing
Richardson, George P. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003766573
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A system dynamics model as a decision aid in evaluating and communicating complex market entry strategies
Otto, Peter - In: Journal of business research : JBR 61 (2008) 11, pp. 1173-1181
Persistent link: https://www.econbiz.de/10003766646
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Special issue : 2007 La Londe conference ; marketing communications and consumer behavior
Askegaard, Søren (contributor) - 2008
Persistent link: https://www.econbiz.de/10003766333
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Hope and self-regulatory goals applied to an advertising context : promoting prevention stimulates goal-directed behavior
Poels, Karolien; Dewitte, Siegfried - In: Journal of business research : JBR 61 (2008) 10, pp. 1030-1040
Persistent link: https://www.econbiz.de/10003766338
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The path of least resistance : regulatory resource depletion and the effectiveness of social influence techniques
Janssen, Loes; Fennis, Bob Michaël; Pruyn, Ad; Vohs, … - In: Journal of business research : JBR 61 (2008) 10, pp. 1041-1045
Persistent link: https://www.econbiz.de/10003766340
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Looking back at an experience through rose-colored glasses
Cowley, Elizabeth - In: Journal of business research : JBR 61 (2008) 10, pp. 1046-1052
Persistent link: https://www.econbiz.de/10003766341
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Rest in peace? : brand-induced mortality salience and consumer behavior
Fransen, Marieke L.; Fennis, Bob Michaël; Pruyn, Ad; … - In: Journal of business research : JBR 61 (2008) 10, pp. 1053-1061
Persistent link: https://www.econbiz.de/10003766344
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Effect of self-congruity with sponsorship on brand loyalty
Sirgy, M. Joseph; Lee, Dong-jin; Johar, J. S.; Tidwell, John - In: Journal of business research : JBR 61 (2008) 10, pp. 1091-1097
Persistent link: https://www.econbiz.de/10003766358
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Value network dynamics in 3G-4G wireless communications : a systems thinking approach to strategic value assessment
Pagani, Margherita; Fine, Charles H. - In: Journal of business research : JBR 61 (2008) 11, pp. 1102-1112
Persistent link: https://www.econbiz.de/10003766619
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Trend forecasting for stability in supply chains
Saeed, Khalid - In: Journal of business research : JBR 61 (2008) 11, pp. 1113-1124
Persistent link: https://www.econbiz.de/10003766624