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Analysis of Sports Sponsorship...
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Journal of business research : JBR
Journal of Management Development
28
Leadership & Organization Development Journal
22
Бизнес Информ
22
MPRA Paper
20
European Journal of Marketing
19
International Journal of Sports Marketing and Sponsorship
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Проблемы современной экономики
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Business Inform
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European research studies
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Management Decision
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Managerial Auditing Journal
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Team Performance Management: An International Journal
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ISS Working Papers - General Series
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Industrial and Commercial Training
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Health Policy
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International Journal of Public Sector Management
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International Environmental Agreements: Politics, Law and Economics
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International Journal of Operations & Production Management
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Journal of Environmental Assessment Policy and Management (JEAPM)
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Journal of Managerial Psychology
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Management Development Review
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Marketing Intelligence & Planning
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TERRA ECONOMICUS
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The TQM Magazine
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Children and Youth Services Review
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Employee Relations
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Experimental Economics
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Industrial Management & Data Systems
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of economic perspectives : IJEP
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Journal of Business & Industrial Marketing
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Renewable and Sustainable Energy Reviews
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1
Controversial sports sponsorships : effects of sponsor moral appropriateness and self-team connection on sponsored teams and external benefit perceptions
Peluso, Alessandro M.
;
Rizzo, Cristian
;
Pino, Giovanni
- In:
Journal of business research : JBR
98
(
2019
),
pp. 339-351
Persistent link: https://www.econbiz.de/10012007248
Saved in:
2
Dependence and
effectiveness
in the nonprofit-corporate alliance : the mediating effect of objectives achievement
Lefroy, Kathryn
;
Tsarenko, Yelena
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1959-1966
Persistent link: https://www.econbiz.de/10010380100
Saved in:
3
Humorous advertising that travels : a review and call for research
Crawford, Heather J.
;
Gregory, Gary D.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 569-577
Persistent link: https://www.econbiz.de/10010496177
Saved in:
4
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
5
Independent and joint effects of CSR and CSI on the
effectiveness
of digital transformation for transition economy firms
Zhong, Xi
;
Ren, Ge
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534235
Saved in:
6
Transnational digital entrepreneurship and enterprise
effectiveness
: a micro-foundational perspective
Sufyan, Muhammad
;
Degbey, William Y.
;
Glavee-Geo, Richard
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014299184
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