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Controversial sports sponsorships : effects of sponsor moral appropriateness and self-team connection on sponsored teams and external benefit perceptions
Peluso, Alessandro M.; Rizzo, Cristian; Pino, Giovanni - In: Journal of business research : JBR 98 (2019), pp. 339-351
Persistent link: https://www.econbiz.de/10012007248
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Dependence and effectiveness in the nonprofit-corporate alliance : the mediating effect of objectives achievement
Lefroy, Kathryn; Tsarenko, Yelena - In: Journal of business research : JBR 67 (2014) 9, pp. 1959-1966
Persistent link: https://www.econbiz.de/10010380100
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Humorous advertising that travels : a review and call for research
Crawford, Heather J.; Gregory, Gary D. - In: Journal of business research : JBR 68 (2015) 3, pp. 569-577
Persistent link: https://www.econbiz.de/10010496177
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Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven; Beal, Virginia; Wooley, Brooke; Varan, … - In: Journal of business research : JBR 120 (2020), pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
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Independent and joint effects of CSR and CSI on the effectiveness of digital transformation for transition economy firms
Zhong, Xi; Ren, Ge - In: Journal of business research : JBR 156 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10013534235
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Transnational digital entrepreneurship and enterprise effectiveness : a micro-foundational perspective
Sufyan, Muhammad; Degbey, William Y.; Glavee-Geo, Richard; … - In: Journal of business research : JBR 160 (2023), pp. 1-21
Persistent link: https://www.econbiz.de/10014299184