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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
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1
The attraction effect in mid-involvement categories : an experimental economics approach
Gomez, Yolanda
;
Martínez-Molés, Víctor
;
Urbano …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5082-5088
Persistent link: https://www.econbiz.de/10011589151
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2
Eliciting and estimating reservation price : a semi-compensatory approach
Kaplan, Sigal
;
Bekhor, Shlomo
;
Shiftan, Yoram
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 45-50
Persistent link: https://www.econbiz.de/10008806349
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3
Measuring value levers : experimental and contingent approaches
Hernández, Penélope
;
Vila, José
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 775-778
Persistent link: https://www.econbiz.de/10010363331
Saved in:
4
Empathy can increase customer equity related to pro-social brands
Lee, Eun-Ju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3748-3754
Persistent link: https://www.econbiz.de/10011515254
Saved in:
5
Intention to visit and willingness to pay premium for ecotourism : the impact of attitude, materialism, and motivation
Hultman, Magnus
;
Kazeminia, Azadeh
;
Ghasemi, Vahid
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1854-1861
Persistent link: https://www.econbiz.de/10011384140
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6
Exploring the pay-what-you-want payment motivation
Kunter, Marcus
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2347-2357
Persistent link: https://www.econbiz.de/10011389389
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7
Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of business research : JBR
141
(
2022
),
pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
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8
The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat
;
Das, Gopal
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477
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9
The potential positive effects of time spent on Instagram on consumers’ gratitude, altruism, and willingness to donate
Mendini, Monica
;
Peter, Paula C.
;
Maione, Salvatore
- In:
Journal of business research : JBR
143
(
2022
),
pp. 16-26
Persistent link: https://www.econbiz.de/10013194501
Saved in:
10
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
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