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Viswanathan, Madhu
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Journal of business research : JBR
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Qualitative market research : an international journal
73
SpringerLink / Bücher
69
Journal of the Academy of Marketing Science
61
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Qualitative Marktforschung : Konzepte - Methoden - Analysen
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Marketing letters : a journal of research in marketing
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Journal of marketing management : MM
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Marketing : ZFP ; journal of research and management
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International journal of market research
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of business economics : JBE
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Industrial marketing management : the international journal for industrial and high-tech firms
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25
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
25
Springer eBook Collection / Business and Economics
25
Der Betrieb
23
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Lehrbuch
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
European journal of marketing : EJM
18
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ECONIS (ZBW)
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1
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Saved in:
2
Contribution of southern authors in major marketing publications
Fields, D. M.
- In:
Journal of business research : JBR
22
(
1991
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10001098797
Saved in:
3
Costs and benefits of selected response inducement techniques in mail survey research
Martin, Warren S.
(
contributor
)
- In:
Journal of business research : JBR
19
(
1989
)
1
,
pp. 67-79
Persistent link: https://www.econbiz.de/10001070113
Saved in:
4
Shopping patterns of the rural consumer : exploring the relationship between shopping orientations and outshopping
Lumpkin, James R.
- In:
Journal of business research : JBR
14
(
1986
)
1
,
pp. 63-81
Persistent link: https://www.econbiz.de/10001021698
Saved in:
5
Disconfirmation processes and consumer evaluations in product usage
Oliver, Richard L.
- In:
Journal of business research : JBR
13
(
1985
)
3
,
pp. 235-246
Persistent link: https://www.econbiz.de/10001021718
Saved in:
6
Dual consciousness and altered states : implications for consumer research
Hirschman, Elizabeth Caldwell
- In:
Journal of business research : JBR
13
(
1985
)
3
,
pp. 223-234
Persistent link: https://www.econbiz.de/10001021719
Saved in:
7
Using self-congruity and ideal congruity to predict purchase motivation
Sirgy, M. Joseph
- In:
Journal of business research : JBR
13
(
1985
)
3
,
pp. 195-206
Persistent link: https://www.econbiz.de/10001021721
Saved in:
8
Evaluating measures through data quantification : applying dual scaling to an advertising copytest
Franke, George R.
- In:
Journal of business research : JBR
13
(
1985
)
1
,
pp. 61-69
Persistent link: https://www.econbiz.de/10001021740
Saved in:
9
Special section on research in marketing in a centrally planned economy: Poland
In:
Journal of business research : JBR
14
(
1986
)
4
,
pp. 281-327
Persistent link: https://www.econbiz.de/10001021853
Saved in:
10
Measuring market response to price changes : a classification approach
Mulhern, Francis J.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 197-205
Persistent link: https://www.econbiz.de/10001183942
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