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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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ECONIS (ZBW)
2,295
USB Cologne (EcoSocSci)
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1
Measuring preferences with hybrid conjoint analysis : the impact of a different number of attributes in the master design
Moore, William L.
;
Semenik, Richard J.
- In:
Journal of business research : JBR
16
(
1988
)
3
,
pp. 261-274
Persistent link: https://www.econbiz.de/10003634364
Saved in:
2
Sustainable success in the music industry : empirical analysis of music preferences
Kim, Jaehwan
;
Kang, Moon Young
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1068-1076
Persistent link: https://www.econbiz.de/10013169496
Saved in:
3
Validating agent-based marketing models through conjoint analysis
Garcia, Rosanna
;
Rummel, Paul
;
Hauser, John R.
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 848-857
Persistent link: https://www.econbiz.de/10003499812
Saved in:
4
Developing a film-based service experience blueprinting technique
Pöppel, Jürgen
;
Finsterwalder, Jörg
;
Laycock, Rebecca A.
- In:
Journal of business research : JBR
85
(
2018
),
pp. 459-466
Persistent link: https://www.econbiz.de/10011815618
Saved in:
5
Eliciting and estimating reservation price : a semi-compensatory approach
Kaplan, Sigal
;
Bekhor, Shlomo
;
Shiftan, Yoram
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 45-50
Persistent link: https://www.econbiz.de/10008806349
Saved in:
6
Simulating changing consumer preferences: a dynamic conjoint model
Vag, Andras
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 904-911
Persistent link: https://www.econbiz.de/10003499890
Saved in:
7
Website attributes that increase consumer purchase intention : a conjoint analysis
Chen, Ying-hueih
;
Hsu, I-chieh
;
Lin, Chia-chen
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1007-1014
Persistent link: https://www.econbiz.de/10008652816
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8
Inferring attribute non-attendance using eye tracking in choice-based conjoint analysis
Yegoryan, Narine
;
Guhl, Daniel
;
Klapper, Daniel
- In:
Journal of business research : JBR
111
(
2020
),
pp. 290-304
Persistent link: https://www.econbiz.de/10012237816
Saved in:
9
How virtual reality affects consumer choice
Meißner, Martin
;
Pfeiffer, Jella
;
Peukert, Christian
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 219-231
Persistent link: https://www.econbiz.de/10012285933
Saved in:
10
The impact of task complexity and task motivation on in-store marketing effectiveness : an eye tracking analysis
Zuschke, Nick
- In:
Journal of business research : JBR
116
(
2020
),
pp. 337-350
Persistent link: https://www.econbiz.de/10012257615
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