Narrow search
Showing 1 - 10 of 441
Cover Image
Brand orientation and market orientation : from alternatives to synergy
Urde, Mats; Baumgarth, Carsten; Merrilees, Bill - In: Journal of business research : JBR 66 (2013) 1, pp. 13-20
Persistent link: https://www.econbiz.de/10009720407
Cover Image
Listening in and out : listening to customers and employees to strengthen an integrated market-oriented system
Reed, Kendra; Goolsby, Jerry R.; Johnston, Michelle K. - In: Journal of business research : JBR 69 (2016) 9, pp. 3591-3599
Persistent link: https://www.econbiz.de/10011515185
Cover Image
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario; Balmer, John M. T. - In: Journal of business research : JBR 67 (2014) 11, pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
Cover Image
Effects of sales force market orientation on creativity, innovation implementation, and sales performance
Wang, Guangping; Miao, C. Fred - In: Journal of business research : JBR 68 (2015) 11, pp. 2374-2382
Persistent link: https://www.econbiz.de/10011389406
Cover Image
Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann; Johansen, Trine Susanne - In: Journal of business research : JBR 131 (2021), pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
Cover Image
Navigating relative invariance : perspectives on corporate heritage identity and organizational heritage identity in an evolving nonprofit institution
Lee, Zoe; Davies, Iain - In: Journal of business research : JBR 129 (2021), pp. 813-825
Persistent link: https://www.econbiz.de/10012509748
Cover Image
Place as a nexus for corporate heritage identity : an international study of family-owned wineries
Spielmann, Nathalie; Discua Cruz, Allan; Tyler, Beverly B. - In: Journal of business research : JBR 129 (2021), pp. 826-837
Persistent link: https://www.econbiz.de/10012509749
Cover Image
Quo vadis corporate marketing?
Podnar, Klement; Balmer, John M.T. - In: Journal of business research : JBR 134 (2021), pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Cover Image
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.; Podnar, Klement - In: Journal of business research : JBR 134 (2021), pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Cover Image
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia; Barrio-García, Salvador del; Kitchen, … - In: Journal of business research : JBR 119 (2020), pp. 435-443
Persistent link: https://www.econbiz.de/10012417010