Narrow search
Showing 1 - 10 of 59
Cover Image
The "research world café" as method of scientific enquiry : combining rigor with relevance and speed
Schiele, Holger; Krummaker, Stefan; Hoffmann, Petra; … - In: Journal of business research : JBR 140 (2022), pp. 280-296
Persistent link: https://www.econbiz.de/10013040667
Cover Image
How materialism affects environmental beliefs, concern, and environmentally responsible behavior
Kilbourne, William; Pickett, Gregory - In: Journal of business research : JBR 61 (2008) 9, pp. 885-893
Persistent link: https://www.econbiz.de/10003730776
Cover Image
A comparison of reliability between telephone and web-based surveys
Braunsberger, Karin; Wybenga, Hans; Gates, Roger - In: Journal of business research : JBR 60 (2007) 7, pp. 758-764
Persistent link: https://www.econbiz.de/10003484237
Cover Image
Attitudes toward the extension and parent brand in response to extension advertising
Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of business research : JBR 63 (2010) 11, pp. 1237-1244
Persistent link: https://www.econbiz.de/10008696662
Cover Image
From hierarchy to hybrid : the evolving nature of inter-firm governance in China's automobile groups
Wang, Yue; Tanaka, Akira - In: Journal of business research : JBR 64 (2011) 1, pp. 75-81
Persistent link: https://www.econbiz.de/10008806334
Cover Image
One strike and you're out : qualitative insights into the formation of consumers' ethical company or brand perceptions
Brunk, Katja H.; Blümelhuber, Christian - In: Journal of business research : JBR 64 (2011) 2, pp. 134-141
Persistent link: https://www.econbiz.de/10008839688
Cover Image
Field validation study of conjoint analysis using selected mail survey response rate facilitators
Lund, Daulatram B.; Malhotra, Naresh K.; Smith, Allen E. - In: Journal of business research : JBR 16 (1988) 4, pp. 351-368
Persistent link: https://www.econbiz.de/10003620943
Cover Image
Improving survey research using diagrams of data structure
Liu, Hsi-lin; Lin, Yann-Jou; Wang, Yu-Wen; Wu, Wu-Chung - In: Journal of business research : JBR 65 (2012) 1, pp. 51-58
Persistent link: https://www.econbiz.de/10009549725
Cover Image
Powerful stakeholders' views of entertainment in Macao's future
Loi, Kim Ieng; Pearce, Philip - In: Journal of business research : JBR 65 (2012) 1, pp. 4-12
Persistent link: https://www.econbiz.de/10009549738
Cover Image
"Translating" between survey answer formats
Dolnicar, Sara; Grün, Bettina - In: Journal of business research : JBR 66 (2013) 9, pp. 1298-1306
Persistent link: https://www.econbiz.de/10009756050