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Social legitimacy versus distinctiveness : mapping the place of consumers in the mental representations of managers in an institutionalized environment
Chaney, Damien; Marshall, Roger - In: Journal of business research : JBR 66 (2013) 9, pp. 1550-1558
Persistent link: https://www.econbiz.de/10009757030
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Blame it on Hollywood : the influence of films on Paris as product location
Gkritzali, Alkmini; Lampel, Joseph; Wiertz, Caroline - In: Journal of business research : JBR 69 (2016) 7, pp. 2363-2370
Persistent link: https://www.econbiz.de/10011490952
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Social networks in cultural industries
Gonzalez, Reyes; Llopis, Juan; Gascó, José - In: Journal of business research : JBR 68 (2015) 4, pp. 823-828
Persistent link: https://www.econbiz.de/10010504976
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The cultural intertwining of consumption and entrepreneurship : a selective review of qualitative studies
Fonseca, André Luís A. da; Campos, Roberta Dias - In: Journal of business research : JBR 135 (2021), pp. 149-162
Persistent link: https://www.econbiz.de/10012647761
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Entrepreneurship in different contexts in cultural and creative industries
Portfírio, José António; Carrilho, Tiago; Mónico, … - In: Journal of business research : JBR 69 (2016) 11, pp. 5117-5123
Persistent link: https://www.econbiz.de/10011589166
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The inspirational power of arts on creativity
An, Donghwy; Youn, Nara - In: Journal of business research : JBR 85 (2018), pp. 467-475
Persistent link: https://www.econbiz.de/10011815622
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Derived versus full name brand extensions
Olavarrieta, Sergio; Torres, Eduardo; Vásquez … - In: Journal of business research : JBR 62 (2009) 9, pp. 899-905
Persistent link: https://www.econbiz.de/10003866449
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Indian consumers' purchase intention toward a United States versus local brand
Kumar, Archana; Lee, Hyun-joo; Kim, Youn-kyung - In: Journal of business research : JBR 62 (2009) 5, pp. 521-527
Persistent link: https://www.econbiz.de/10003846858
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Public sector corporate branding and customer orientation
Whelan, Susan; Davies, Gary; Walsh, Margaret; Bourke, Rita - In: Journal of business research : JBR 63 (2010) 11, pp. 1164-1171
Persistent link: https://www.econbiz.de/10008696681
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The impact of sales encounters on brand loyalty
Brexendorf, Tim Oliver; Lennerts, Silke; Tomczak, Torsten; … - In: Journal of business research : JBR 63 (2010) 11, pp. 1148-1155
Persistent link: https://www.econbiz.de/10008696684