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Journal of business research : JBR
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International review on public and non-profit marketing
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Johns Hopkins University studies in historical and political science
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ECONIS (ZBW)
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1
Transforming beyond self : fluidity of parent identity in family decision-making
Parkinson, Joy
;
Gallegos, Danielle
;
Russell-Bennett, Rebekah
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 110-119
Persistent link: https://www.econbiz.de/10011417116
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2
Minimizing alcohol harm : a systematic social marketing review (2000 - 2014)
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2214-2222
Persistent link: https://www.econbiz.de/10011373087
Saved in:
3
I'm not a smoker : constructing protected prototypes for risk behavior
Scott, Kristin A.
;
Mason, Marlys J.
;
Mason, James D.
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2198-2206
Persistent link: https://www.econbiz.de/10011373089
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4
Maintaining or changing a drinking behavior? : GOKA's short-term outcomes
Rundle-Thiele, Sharyn
;
Schuster, Lisa
;
Dietrich, Timo
; …
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10011373098
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5
Friends or foes : group influence effects on moderate drinking behaviors
Previte, Josephine
;
Fry, Marie-Louise
;
Drennan, Judy
; …
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2146-2154
Persistent link: https://www.econbiz.de/10011373100
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6
The nature and framing of gambling consequences in advertising
Orazi, Davide C.
;
Lei, Jing
;
Bove, Liliana L.
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2049-2056
Persistent link: https://www.econbiz.de/10011373171
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7
Multiple Ps′ effects on gambling, drinking and smoking : advancing theory and evidence
Prentice, Catherine
;
Cotte, June
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2045-2048
Persistent link: https://www.econbiz.de/10011373175
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8
Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages
Gountas, John
;
Gountas, Sandra
;
Ciorciari, Joseph
; …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 121-135
Persistent link: https://www.econbiz.de/10012128491
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9
Designing gamified apps for sustainable consumption : a field study
Mulcahy, Rory
;
Russell-Bennett, Rebekah
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
106
(
2020
),
pp. 377-387
Persistent link: https://www.econbiz.de/10012158382
Saved in:
10
Promoting consumer well-being : examining emotion regulation strategies in social advertising messages
Kemp, Elyria
;
Cowart, Kelly
;
Bui, M̃y
- In:
Journal of business research : JBR
112
(
2020
),
pp. 200-209
Persistent link: https://www.econbiz.de/10012230577
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