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Demographics in consumer behavior
Sheth, Jagdish N. - In: Journal of business research : JBR 5 (1977) 2, pp. 129-138
Persistent link: https://www.econbiz.de/10002821008
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Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness
Bechwati, Nada Nasr; Sisodia, Rajendra; Sheth, Jagdish N. - In: Journal of business research : JBR 62 (2009) 8, pp. 761-767
Persistent link: https://www.econbiz.de/10003861039
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Next frontiers of research in data driven marketing : will techniques keep up with data tsunami?
Sheth, Jagdish N.; Kellstadt, Charles H. - In: Journal of business research : JBR 125 (2021), pp. 780-784
Persistent link: https://www.econbiz.de/10012494174
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Impact of Covid-19 on consumer behavior : will the old habits return or die?
Sheth, Jagdish N. - In: Journal of business research : JBR 117 (2020), pp. 280-283
Persistent link: https://www.econbiz.de/10012286029
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Growing the pie in emerging markets : marketing strategies for increasing the ratio of non-users to users
Sinha, Mona; Sheth, Jagdish N. - In: Journal of business research : JBR 86 (2018), pp. 217-224
Persistent link: https://www.econbiz.de/10011855302
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Web-based marketing - The coming revolution in marketing thought and strategy
Sharma, Arun; Sheth, Jagdish N. - In: Journal of business research : JBR 57 (2004) 7, pp. 696-702
Persistent link: https://www.econbiz.de/10006718544
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Differentiating goods and services retailing using form and possession utilities
Winsor, Robert D.; Sheth, Jagdish N.; Manolis, Chris - In: Journal of business research : JBR 57 (2004) 3, pp. 249-255
Persistent link: https://www.econbiz.de/10006719057
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Marketing productivity: issues and analysis
Sheth, Jagdish N.; Sisodia, Rajendra S. - In: Journal of business research : JBR 55 (2002) 5, pp. 349-362
Persistent link: https://www.econbiz.de/10006723909
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From international to integrated marketing
Sheth, Jagdish N. - In: Journal of business research : JBR 51 (2001) 1, pp. 5-10
Persistent link: https://www.econbiz.de/10006726725
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Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing Practices in Hospitals
Naidu, G.M.; Parvatiyar, Atul; Sheth, Jagdish N.; … - In: Journal of business research : JBR 46 (1999) 3, pp. 207-218
Persistent link: https://www.econbiz.de/10006730182