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A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
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The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana; Varga, Akos; Horvat, Sandra; Škare, … - In: Journal of business research : JBR 142 (2022), pp. 221-241
Persistent link: https://www.econbiz.de/10013168133
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Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele; Vannucci, Virginia; Aiello, Gaetano - In: Journal of business research : JBR 119 (2020), pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
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The role of brand equity in a new rebranding strategy of a private label
Marques, Catarina; Silva, Rui Vinhas da; Davcik, Nebojsa S. - In: Journal of business research : JBR 117 (2020), pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
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How store service quality affects attitude toward store brands in emerging countries : effects of brand cues and the cultural context
Diallo, Mbaye Fall; Seck, Anne Marianne - In: Journal of business research : JBR 86 (2018), pp. 311-320
Persistent link: https://www.econbiz.de/10011855345
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The interactive effect of power distance belief and consumers' status on preference for national (vs. private-label) brands
Wang, Jiexin; Torelli, Carlos J.; Lalwani, Ashok K. - In: Journal of business research : JBR 107 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012156656
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Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara; Van Kerckhove, Anneleen; … - In: Journal of business research : JBR 164 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
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A comparative study of creation of self-brand connection amongst well-liked, new, and unfavorable brands
Teck Ming Tan; Salo, Jari; Juntunen, Jouni; Kumar, Ashish - In: Journal of business research : JBR 92 (2018), pp. 71-80
Persistent link: https://www.econbiz.de/10011925270
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The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; … - In: Journal of business research : JBR 86 (2018), pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
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Mediational role of perceived personal legacy value between consumer agentic generativity and attitudes/buying intentions toward luxury brands
Lacroix, Caroline; Jolibert, Alain - In: Journal of business research : JBR 77 (2017), pp. 203-211
Persistent link: https://www.econbiz.de/10011729927