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Journal of business research : JBR
Journal of marketing
41
Journal of retailing
24
Journal of the Academy of Marketing Science
24
Journal of marketing research : JMR
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
International journal of forecasting
11
Legends in marketing
11
Production and Operations Management
11
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
10
MSI reports : working paper series
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of international marketing
9
International Journal of Forecasting
7
Harvard business review : HBR
6
Marketing Science
6
Marketing research : a magazine of management and applications
6
Harvard-Business-Manager : das Wissen der Besten
5
MIT sloan management review
5
Homo oeconomicus
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of Business Research
4
Review of marketing research
4
SpringerLink / Bücher
4
Handbook of research on customer equity in marketing
3
International journal of procurement management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of world business : JWB
3
Total quality management & business excellence
3
Benchmarking : an international journal
2
European Journal of Operational Research
2
European journal of operational research : EJOR
2
Faculty & research / Insead : working paper series
2
German working papers in law and economics
2
IEG working paper
2
International Marketing Review
2
International journal of production research
2
International journal of productivity and quality management : IJPQM
2
Journal of World Business
2
Journal of creating value
2
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ECONIS (ZBW)
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OLC EcoSci
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1
Influence of new-age technologies on marketing : a research agenda
Kumar, Vikas
;
Ramachandran, Divya
;
Kumar, Binay
- In:
Journal of business research : JBR
125
(
2021
),
pp. 864-877
Persistent link: https://www.econbiz.de/10012494189
Saved in:
2
Price discounts or coupon promotions: does it matter?
Kumar, V.
;
Madan, Vibhas
;
Srinivasan, Srini S.
- In:
Journal of business research : JBR
57
(
2004
)
9
,
pp. 933-941
Persistent link: https://www.econbiz.de/10006717765
Saved in:
3
A Model to Explain Shareholder Returns
Kumar, V.
;
Ramaswami, Sridhar N.
;
Srivastava, Rajendra K.
- In:
Journal of business research : JBR
50
(
2000
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10006727743
Saved in:
4
Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions
Kumar, V.
;
Pereira, Arun
- In:
Journal of business research : JBR
40
(
1997
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10006735586
Saved in:
5
Beyond the box office : a conceptual framework for the drivers of audience engagement
Rubin, Dan
;
Mohr, Iris
;
Kumar, V.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 473-488
Persistent link: https://www.econbiz.de/10013459870
Saved in:
6
Digging DEEP : futuristic building blocks of omni-channel healthcare supply chains resiliency using machine learning approach
Kumar, Anil
;
Naz, Farheen
;
Luthra, Sunil
;
Vashistha, Rajat
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014302550
Saved in:
7
Nurturing resource availability of ridesharing platforms by priming goal-oriented operational effectiveness
Lahiri, Avishek
;
Dogan, Orhan Bahadir
;
Kumar, V.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434765
Saved in:
8
Signalling effects of doing good in global ICO markets
Zhao, Ruoran
;
Hou, Wenxuan
;
Kumar, V.
;
Kumar, Ajay
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014434785
Saved in:
9
A dynamic model of the contract length and early termination : the roles of technology evolution and pricing strategy
Qu, Yingge
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014383038
Saved in:
10
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
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