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Effect of price increases on future intentions of sport consumers
Calabuig, Ferran; Núñez-Pomar, Juan; Prado-Gascó, Vicente - In: Journal of business research : JBR 67 (2014) 5, pp. 729-733
Persistent link: https://www.econbiz.de/10010363360
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Fantasy sports and beyond : complementary digital experiences (CDXs) as innovations for enhancing fan experience
Yuksel, Mujde; Smith, Andrew N.; Milne, George R. - In: Journal of business research : JBR 134 (2021), pp. 143-155
Persistent link: https://www.econbiz.de/10012643523
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Apart we ride together : the motivations behind users of mixed-reality sports
Westmattelmann, Daniel; Grotenhermen, Jan-Gerrit; … - In: Journal of business research : JBR 134 (2021), pp. 316-328
Persistent link: https://www.econbiz.de/10012643767
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The path to game-day attendance runs through sports fan rituals
Fazal-e-Hasan, Syed; Neale, Larry; Sekhon, Harjit; … - In: Journal of business research : JBR 137 (2021), pp. 308-318
Persistent link: https://www.econbiz.de/10012665717
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Sports teams heritage : measurement and application in sponsorship
Rose, Mei; Rose, Gregory; Merchant, Altaf; Orth, Ulrich R. - In: Journal of business research : JBR 124 (2021), pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
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The role of fan benefits in shaping responses to sponsorship activation
Dreisbach, Jan; Woisetschläger, David; Backhaus, Christof - In: Journal of business research : JBR 124 (2021), pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
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Controversial sports sponsorships : effects of sponsor moral appropriateness and self-team connection on sponsored teams and external benefit perceptions
Peluso, Alessandro M.; Rizzo, Cristian; Pino, Giovanni - In: Journal of business research : JBR 98 (2019), pp. 339-351
Persistent link: https://www.econbiz.de/10012007248
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Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu; Schneiders, Christopher; Merten, Sebastian - In: Journal of business research : JBR 136 (2021), pp. 99-109
Persistent link: https://www.econbiz.de/10012663266
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The negative effect of CSR-CSI domain overlap in CSR-linked sport sponsorship
Kang, Taeahn; Matsuoka, Hirotaka - In: Journal of business research : JBR 156 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10013534267
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Acquiring global footprints : internationalization strategy of Chinese multinational enterprises and human resource implications
Cooke, Fang Lee; Wu, Gang; Zhou, Jing; Zhong, Chong; … - In: Journal of business research : JBR 93 (2018), pp. 184-201
Persistent link: https://www.econbiz.de/10011929108