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Consumer roles in brand culture and value co-creation in virtual communities
Healy, Jason C.; McDonagh, Pierre - In: Journal of business research : JBR 66 (2013) 9, pp. 1528-1540
Persistent link: https://www.econbiz.de/10009757041
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Examining consumers' responses to corporate social responsibility addressing childhood obesity : the mediating role of attributional judgments
Dumitrescu, Claudia; Hughner, Renée Shaw; Shultz, … - In: Journal of business research : JBR 88 (2018), pp. 132-140
Persistent link: https://www.econbiz.de/10011869595
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Macromarketing approaches to thought development in positive marketing : two perspectives on a research agenda for positive marketing scholars
Mittelstaedt, John D.; Kilbourne, William E.; Shultz, … - In: Journal of business research : JBR 68 (2015) 12, pp. 2513-2516
Persistent link: https://www.econbiz.de/10011399557
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Consumer roles in brand culture and value co-creation in virtual communities
Healy, Jason C.; McDonagh, Pierre - In: Journal of business research : JBR 66 (2013) 9, pp. 1528-1540
Persistent link: https://www.econbiz.de/10010121591
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Wake up and smell the coffin : an introspective obituary
Brown, Stephen - In: Journal of business research : JBR 65 (2012) 4, pp. 461-466
Persistent link: https://www.econbiz.de/10009512753
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Wake up and smell the coffin: An introspective obituary
Brown, Stephen - In: Journal of business research : JBR 65 (2012) 4, pp. 461-467
Persistent link: https://www.econbiz.de/10009834152