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Status demotion in hierarchical loyalty programs and its effects on switching : identifying mediators an moderators in the Chinese context
Banik, Shanta; Gao, Yongqiang; Rabbanee, Fazlul K. - In: Journal of business research : JBR 96 (2019), pp. 125-134
Persistent link: https://www.econbiz.de/10011980730
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The role of status and leadership style in sales contests : a natural field experiment
Verbeke, Willem J. M. I.; Bagozzi, Richard P.; … - In: Journal of business research : JBR 69 (2016) 10, pp. 4112-4120
Persistent link: https://www.econbiz.de/10011553934
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"What's in it for me?" : the effect of donation outcomes on donation behavior
Ye, Nan; Teng, Lefa; Yu, Ying; Wang, Yingyuan - In: Journal of business research : JBR 68 (2015) 3, pp. 480-486
Persistent link: https://www.econbiz.de/10010495373
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Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 68 (2015) 6, pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
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Aspirational consumption at the bottom of pyramid : a review of literature and future research directions
Srivastava, Abhinav; Mukherjee, Srabanti; … - In: Journal of business research : JBR 110 (2020), pp. 246-259
Persistent link: https://www.econbiz.de/10012237845
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The interactive effect of power distance belief and consumers' status on preference for national (vs. private-label) brands
Wang, Jiexin; Torelli, Carlos J.; Lalwani, Ashok K. - In: Journal of business research : JBR 107 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012156656
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Feeling inferior, showing off : the effect of nonmaterial social comparisons on conspicuous consumption
Zheng, Xiaoying; Baskin, Ernest; Peng, Siqing - In: Journal of business research : JBR 90 (2018), pp. 196-205
Persistent link: https://www.econbiz.de/10011882017
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Luxury purchasing among older consumers : exploring inferences about cognitive age, status, and style motivations
Amatulli, Cesare; Guido, Gianluigi; Nataraajan, Rajan - In: Journal of business research : JBR 68 (2015) 9, pp. 1945-1952
Persistent link: https://www.econbiz.de/10011384201
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Interpersonal effects on fashion conciousness and status consumption moderated by materialism in metropolitan men
Lertwannawit, Aurathai; Mandhachitara, Rujirutana - In: Journal of business research : JBR 65 (2012) 10, pp. 1408-1416
Persistent link: https://www.econbiz.de/10009620152
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Explaining variation in conspicuous luxury consumption : an individual differences' perspective
Kastanakis, Minas N.; Balabanis, George - In: Journal of business research : JBR 67 (2014) 10, pp. 2147-2154
Persistent link: https://www.econbiz.de/10010400097