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Examining differences in consumer reactions to partitioned prices with a variable number of price components
Carlson, Jay P.; Weathers, Danny - In: Journal of business research : JBR 61 (2008) 7, pp. 724-731
Persistent link: https://www.econbiz.de/10003709482
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Examining differences in consumer reactions to partitioned prices with a variable number of price components
Carlson, Jay P.; Weathers, Danny - In: Journal of business research : JBR 61 (2008) 7, pp. 724-731
Persistent link: https://www.econbiz.de/10007995482
Cover Image
Examining differences in consumer reactions to partitioned prices with a variable number of price components
Carlson, Jay P.; Weathers, Danny - In: Journal of business research : JBR 61 (2008) 7, pp. 724-732
Persistent link: https://www.econbiz.de/10008883592
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When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny; Swain, Scott D.; Makienko, Igor - In: Journal of business research : JBR 68 (2015) 12, pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
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Using invoice price information to frame advertised offers
Bearden, William O.; Carlson, Jay P.; Hardesty, David M. - In: Journal of business research : JBR 56 (2003) 5, pp. 355-366
Persistent link: https://www.econbiz.de/10006721158
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Measures of state self-control and its causes for trackable activities
Weathers, Danny; Siemens, Jennifer Christie - In: Journal of business research : JBR 93 (2018), pp. 1-11
Persistent link: https://www.econbiz.de/10011928992
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The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy
Weathers, Danny; Sharma, Subhash; Niedrich, Ronald W. - In: Journal of business research : JBR 58 (2005) 11, pp. 1516-1524
Persistent link: https://www.econbiz.de/10006714951
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The role of channel quality in customer equity management
Dong, Weimin; Swain, Scott D.; Berger, Paul D. - In: Journal of business research : JBR 60 (2007) 12, pp. 1243-1252
Persistent link: https://www.econbiz.de/10003571115
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The role of channel quality in customer equity management
Dong, Weimin; Swain, Scott D.; Berger, Paul D. - In: Journal of business research : JBR 60 (2007) 12, pp. 1243-1252
Persistent link: https://www.econbiz.de/10007865897