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Reframing brand experience : the experiential meaning of HarleyDavidson
Schembri, Sharon - In: Journal of business research : JBR 62 (2009) 12, pp. 1299-1310
Persistent link: https://www.econbiz.de/10003900771
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Brand morphing across Wal-Mart customer segments
Merrilees, Bill; Miller, Dale - In: Journal of business research : JBR 63 (2010) 11, pp. 1129-1134
Persistent link: https://www.econbiz.de/10008696690
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The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre; Guizani, Haythem; Merunka, Dwight - In: Journal of business research : JBR 64 (2011) 1, pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
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Sponsorship portfolio as brand image creation strategies : a commentary essay
Bibby, David N. - In: Journal of business research : JBR 64 (2011) 6, pp. 628-630
Persistent link: https://www.econbiz.de/10008988763
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Brand equity estimation model
Oliveira, Marta Olivia Rovedder de; Silveira, Cleo Schmitt - In: Journal of business research : JBR 68 (2015) 12, pp. 2560-2568
Persistent link: https://www.econbiz.de/10011399588
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Online brand community engagement : scale development and validation
Baldus, Brian J.; Voorhees, Clay; Calantone, Roger J. - In: Journal of business research : JBR 68 (2015) 5, pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
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Giving green a second thought : modeling the value retention of green products in the secondary market
Majid, Kashef Abdul; Russell, Cristel Antonia - In: Journal of business research : JBR 68 (2015) 5, pp. 994-1002
Persistent link: https://www.econbiz.de/10010517123
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Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel; English, Rebecca - In: Journal of business research : JBR 69 (2016) 1, pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
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Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R.; Patrick, Vanessa M. - In: Journal of business research : JBR 69 (2016) 1, pp. 73-82
Persistent link: https://www.econbiz.de/10011417102
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The impact of attitude functions on luxury brand consumption : an age-based group comparison
Schade, Michael; Hegner, Sabrina; Horstmann, Florian; … - In: Journal of business research : JBR 69 (2016) 1, pp. 314-322
Persistent link: https://www.econbiz.de/10011417730