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Consumer behaviour
210
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184
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Ranaweera, Chatura
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Journal of business research : JBR
The journal of product innovation management : an international publication of the Product Development & Management Association
378
Industrial marketing management : the international journal for industrial and high-tech firms
357
SpringerLink / Bücher
308
Technological forecasting & social change : an international journal
278
International journal of production research
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Discussion paper series / IZA
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Journal of retailing and consumer services
209
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International journal of hospitality management
176
International journal of production economics
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Research policy : policy, management and economic studies of science, technology and innovation
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NBER working paper series
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Management science : journal of the Institute for Operations Research and the Management Sciences
166
Journal of economic behavior & organization : JEBO
157
International journal of product development : IJPD
154
European journal of operational research : EJOR
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IEEE transactions on engineering management : EM
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Working paper
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Working paper / National Bureau of Economic Research, Inc.
144
The journal of business & industrial marketing
136
Discussion paper / Centre for Economic Policy Research
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
131
NBER Working Paper
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Journal of economic dynamics & control
123
Tourism management : research, policies, practice
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Computational economics
114
Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
113
Information systems research : ISR
104
Technovation : the international journal of technological innovation, entrepreneurship and technology management
103
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
102
International journal of technology management : IJTM
99
Journal of the Academy of Marketing Science
96
Technology analysis & strategic management
96
Journal of economic interaction and coordination : JEIC
95
IZA Discussion Paper
94
CESifo working papers
93
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
93
Journal of management information systems : JMIS
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ECONIS (ZBW)
619
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1
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1
When are influentials equally influenceable? : the strength of strong ties in new product adoption
Zhang, Honghong
;
Fam, Kim Shyan
;
Goh, Tiong-Thye
;
Dai, Xin
- In:
Journal of business research : JBR
82
(
2018
),
pp. 160-170
Persistent link: https://www.econbiz.de/10011771826
Saved in:
2
The role of emotional value for reading and giving eWOM in altruistic services
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Mulcahy, Rory
- In:
Journal of business research : JBR
99
(
2019
),
pp. 157-166
Persistent link: https://www.econbiz.de/10012023590
Saved in:
3
Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao
;
Liang, Xiaoning
;
Wang, Shiquan
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
Saved in:
4
Valuing customers for social network services
Joo, Young-hyuck
;
Kim, Yunsik
;
Yang, Suk-joon
- In:
Journal of business research : JBR
64
(
2011
)
11
,
pp. 1239-1244
Persistent link: https://www.econbiz.de/10009380518
Saved in:
5
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
6
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
7
The impact of online review variance of new products on consumer adoption intentions
Wu, Yuanyuan
;
Liu, Tianjiao
;
Teng, Lefa
;
Zhang, Hui
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 209-218
Persistent link: https://www.econbiz.de/10012663289
Saved in:
8
Consumer reviews and product life cycle : on the temporal dynamics of electronic word of mouth on movie box office
Delre, Sebastiano A.
;
Luffarelli, Jonathan
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-26
Persistent link: https://www.econbiz.de/10013534120
Saved in:
9
Strategies for new product diffusion : whom and how to target?
Hu, Hai-hua
;
Lin, Jun
;
Qian, Yanjun
;
Sun, Jian
- In:
Journal of business research : JBR
83
(
2018
),
pp. 111-119
Persistent link: https://www.econbiz.de/10011802495
Saved in:
10
International strategic alliances for collaborative product Innovation : an agent-based scenario analysis in biopharmaceutical industry
Esmaelnezhad, Danial
;
Yazdi, Mohammadreza Taghizadeh
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014280372
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