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Consumer roles in brand culture and value co-creation in virtual communities
Healy, Jason C.; McDonagh, Pierre - In: Journal of business research : JBR 66 (2013) 9, pp. 1528-1540
Persistent link: https://www.econbiz.de/10009757041
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The dark and the bright side of co-creation : triggers of member behavior in online innovation communities
Gebauer, Johannes; Füller, Johann; Pezzei, Roland - In: Journal of business research : JBR 66 (2013) 9, pp. 1516-1527
Persistent link: https://www.econbiz.de/10009757047
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An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation
Vallaster, Christine; Wallpach, Sylvia von - In: Journal of business research : JBR 66 (2013) 9, pp. 1505-1515
Persistent link: https://www.econbiz.de/10009757055
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How virtual corporate social responsibility dialogs generate value : a framework and propositions
Korschun, Daniel; Du, Shuili - In: Journal of business research : JBR 66 (2013) 9, pp. 1494-1504
Persistent link: https://www.econbiz.de/10009757057
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Managing the co-created brand : value and cultural complementarity in online and offline multi‐stakeholder ecosystems
Gyrd-Jones, Richard I.; Kornum, Niels - In: Journal of business research : JBR 66 (2013) 9, pp. 1484-1493
Persistent link: https://www.econbiz.de/10009757058
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Social media interactions, purchase intention, and behavioural engagement : the mediating role of source and content factors
Onofrei, George; Filieri, Raffaele; Kennedy, Lorraine - In: Journal of business research : JBR 142 (2022), pp. 100-112
Persistent link: https://www.econbiz.de/10013168112
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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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Leveraging customer engagement to improve the operational efficiency of social commerce start-ups
Liu, Zhenyuan; Han, Shuihua; Li, Chao; Gupta, Shivam; … - In: Journal of business research : JBR 140 (2022), pp. 572-582
Persistent link: https://www.econbiz.de/10013040688
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A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei; Yuan, Chunlin; Kim, Juran; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
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Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens; Weitzl, Wolfgang - In: Journal of business research : JBR 130 (2021), pp. 525-538
Persistent link: https://www.econbiz.de/10012544868