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The consumer on stage : toward a typology of improvisation in consumption contexts
Coker, Kesha K.; Zeiss, Jessica G.; Albinsson, Pia A. - In: Journal of business research : JBR 170 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014534515
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Effects of age, need for cognition, and affective intensity on advertising effectiveness
McKay-Nesbitt, Jane; Manchanda, Rajesh V.; Smith, Malcolm C. - In: Journal of business research : JBR 64 (2011) 1, pp. 12-17
Persistent link: https://www.econbiz.de/10008806368
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Print advertising : executional factors and the RPB Grid
Huhmann, Bruce A.; Franke, George R.; Mothersbaugh, David L. - In: Journal of business research : JBR 65 (2012) 6, pp. 849-854
Persistent link: https://www.econbiz.de/10009552440
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An eye-tracking study of attention to brand-identifying content and recall of taboo advertising
Myers, Susan D.; Deitz, George D.; Huhmann, Bruce A.; … - In: Journal of business research : JBR 111 (2020), pp. 176-186
Persistent link: https://www.econbiz.de/10012237793
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Effects of age, need for cognition, and affective intensity on advertising effectiveness
McKay-Nesbitt, Jane; Manchanda, Rajesh V.; Smith, Malcolm C. - In: Journal of business research : JBR 64 (2011) 1, pp. 12-18
Persistent link: https://www.econbiz.de/10008769054
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Print advertising: Executional factors and the RPB Grid
Huhmann, Bruce A.; Franke, George R.; Mothersbaugh, David L. - In: Journal of business research : JBR 65 (2012) 6, pp. 849-855
Persistent link: https://www.econbiz.de/10009967327
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Endorser gender and age effects in B2B advertising
Mohan, Mayoor; Ferguson, Jodie L.; Huhmann, Bruce A. - In: Journal of business research : JBR 148 (2022), pp. 60-75
Persistent link: https://www.econbiz.de/10013325446