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~isPartOf:"Journal of business research : JBR"
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Journal of business research : JBR
NBER working paper series
532
Technological forecasting & social change : an international journal
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SpringerLink / Bücher
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of internet marketing and advertising : IJIMA
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International journal of production economics
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Journal of business ethics : JOBE
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Management science : journal of the Institute for Operations Research and the Management Sciences
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European journal of operational research : EJOR
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Information systems research : ISR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of contemporary hospitality management
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International journal of advertising : the review of marketing communications
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Journal of marketing communications
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Discussion papers / CEPR
142
OECD Environment Statistics
141
Journal of marketing management : MM
139
Journal of management : JOM
138
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
137
Journal of travel and tourism marketing
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ECONIS (ZBW)
1,011
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1
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1
Ethical design in social media : assessing the main performance measurements of user online behavior modification
Saura, José Ramón
;
Palacios Marqués, Daniel
; …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 271-281
Persistent link: https://www.econbiz.de/10012509397
Saved in:
2
Mapping the electronic word-of-mouth (eWOM) research : a systematic review and bibliometric analysis
Donthu, Naveen
;
Kumar, Satish
;
Pandey, Neeraj
;
Pandey, …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 758-773
Persistent link: https://www.econbiz.de/10012648016
Saved in:
3
Fake news, social media and marketing : a systematic review
Di Domenico, Giandomenico
;
Sit, Jason Kokho
;
Ishizaka, …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 329-341
Persistent link: https://www.econbiz.de/10012493984
Saved in:
4
The impact of company-generated posts with crisis-related content on online engagement behavior
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
Saved in:
5
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
6
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
7
Consumer brand engagement : refined
measurement
scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
8
Social media attachment : conceptualization and formative index construction
Baboo, Shabanaz
;
Nunkoo, Robin
;
Kock, Florian
- In:
Journal of business research : JBR
139
(
2022
),
pp. 437-447
Persistent link: https://www.econbiz.de/10013194202
Saved in:
9
Measuring service quality with text analytics : considering both importance and performance of consumer opinions on social and non-social online platforms
Lu, Lin
;
Xu, Pei
;
Wang, Yen-Yao
;
Wang, Yu
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014468560
Saved in:
10
Clarifying the scaling concept : a review, definition, and measure of scaling performance and an elaborate agenda for future research
Palmié, Maximilian
;
Parida, Vinit
;
Mader, Anna
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014280340
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