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Brand management
602
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Consumer behaviour
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Journal of business research : JBR
The journal of brand management : an international journal
563
Journal of retailing and consumer services
430
SpringerLink / Bücher
419
The journal of product & brand management
395
International journal of internet marketing and advertising : IJIMA
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Journal of marketing communications
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International journal of hospitality management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of advertising research
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Springer eBook Collection
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International journal of advertising : the review of marketing communications
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Psychology & marketing
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European journal of marketing : EJM
149
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
139
Journal of strategic marketing
139
Journal of marketing management : MM
135
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
135
Marketing intelligence & planning
131
Asia Pacific journal of marketing and logistics
130
Journal of promotion management : innovations in planning and applied research
124
Tourism management : research, policies, practice
124
Journal of marketing
122
Journal of the Academy of Marketing Science
113
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
Cogent business & management
105
Journal of promotion management : JPM
105
International journal of advertising : the quarterly review of marketing communications
104
Management science : journal of the Institute for Operations Research and the Management Sciences
104
Journal of travel and tourism marketing
100
International journal of electronic marketing and retailing : IJEMR
98
Marketing letters : a journal of research in marketing
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Journal of marketing research : JMR
97
Business horizons
94
International journal of contemporary hospitality management
94
The IUP journal of brand management : IJBRM
93
Information systems research : ISR
92
Technological forecasting & social change : an international journal
90
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ECONIS (ZBW)
839
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1
Online brand community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Saved in:
2
User-generated content about brands : understanding its creators and consumers
Halliday, Sue Vaux
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 137-144
Persistent link: https://www.econbiz.de/10011417120
Saved in:
3
Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
4
Beyond technology acceptance : brand relationships and online brand experience
Morgan-Thomas, Anna
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 21-27
Persistent link: https://www.econbiz.de/10009720394
Saved in:
5
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
6
Social media interaction, the university brand and recruitment performance
Rutter, Richard
;
Roper, Stuart
;
Lettice, Fiona
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3096-3104
Persistent link: https://www.econbiz.de/10011507927
Saved in:
7
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
8
Designing corporate brand experience in an online context : a qualitative insight
Zalfa Laili Hamzah
;
Sharifah Faridah Syed Alwi
;
Md. Nor …
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2299-2310
Persistent link: https://www.econbiz.de/10010401991
Saved in:
9
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
10
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
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