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Online brand community engagement : scale development and validation
Baldus, Brian J.; Voorhees, Clay; Calantone, Roger J. - In: Journal of business research : JBR 68 (2015) 5, pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
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User-generated content about brands : understanding its creators and consumers
Halliday, Sue Vaux - In: Journal of business research : JBR 69 (2016) 1, pp. 137-144
Persistent link: https://www.econbiz.de/10011417120
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Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun; Lloyd, Stephen; Cervellon, Marie-Cécile - In: Journal of business research : JBR 69 (2016) 1, pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
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Beyond technology acceptance : brand relationships and online brand experience
Morgan-Thomas, Anna; Veloutsou, Cleopatra - In: Journal of business research : JBR 66 (2013) 1, pp. 21-27
Persistent link: https://www.econbiz.de/10009720394
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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Pagani, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
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Social media interaction, the university brand and recruitment performance
Rutter, Richard; Roper, Stuart; Lettice, Fiona - In: Journal of business research : JBR 69 (2016) 8, pp. 3096-3104
Persistent link: https://www.econbiz.de/10011507927
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Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju; Ko, Eunju - In: Journal of business research : JBR 69 (2016) 9, pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
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Designing corporate brand experience in an online context : a qualitative insight
Zalfa Laili Hamzah; Sharifah Faridah Syed Alwi; Md. Nor … - In: Journal of business research : JBR 67 (2014) 11, pp. 2299-2310
Persistent link: https://www.econbiz.de/10010401991
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The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.; Ifie, Kemefasu; Sykora, Martin; … - In: Journal of business research : JBR 140 (2022), pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
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A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei; Yuan, Chunlin; Kim, Juran; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 426-435
Persistent link: https://www.econbiz.de/10012544845