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Journal of business research : JBR
SpringerLink / Bücher
216
International journal of internet marketing and advertising : IJIMA
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Journal of retailing and consumer services
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Technological forecasting & social change : an international journal
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International journal of advertising : the quarterly review of marketing communications
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International journal of technology marketing : IJTMkt
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Cogent business & management
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Journal of management information systems : JMIS
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Business horizons
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International journal of contemporary hospitality management
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Psychology & marketing
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The journal of product & brand management
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Working Paper
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European journal of operational research : EJOR
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International Journal of Physical Distribution & Logistics Management
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ECONIS (ZBW)
325
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1
Continuous techno-training and business-to-business salesperson success : how boosting techno-efficacy enhances sales effort and performance
Rayburn, Steven W.
;
Badrinarayanan, Vishag
;
Anderson, …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 66-78
Persistent link: https://www.econbiz.de/10012590168
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2
Challenges at the marketing-operations interface in omni-channel retail environments
Bijmolt, Tammo H. A.
;
Broekhuis, Manda
;
Leeuw, Sander de
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 864-874
Persistent link: https://www.econbiz.de/10012420638
Saved in:
3
Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha
;
Malhotra, Naresh K.
;
Czinkota, Michael R.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
Saved in:
4
Opportunism, governance structure and relational norms : an interactive perspective
Paswan, Audhesh K.
;
Hirunyawipada, Tanawat
;
Iyer, Pramod
- In:
Journal of business research : JBR
77
(
2017
),
pp. 131-139
Persistent link: https://www.econbiz.de/10011729903
Saved in:
5
Toward a sustainable email marketing infrastructure
Pavlov, Oleg V.
;
Melville, Nigel
;
Plice, Robert K.
- In:
Journal of business research : JBR
61
(
2008
)
11
,
pp. 1191-1199
Persistent link: https://www.econbiz.de/10003766651
Saved in:
6
A comparison of reliability between telephone and web-based surveys
Braunsberger, Karin
;
Wybenga, Hans
;
Gates, Roger
- In:
Journal of business research : JBR
60
(
2007
)
7
,
pp. 758-764
Persistent link: https://www.econbiz.de/10003484237
Saved in:
7
Evaluating the efficiency of Internet banner advertisements
Lohtia, Ritu
;
Donthu, Naveen
;
Yaveroglu, Idil
- In:
Journal of business research : JBR
60
(
2007
)
4
,
pp. 365-370
Persistent link: https://www.econbiz.de/10003451427
Saved in:
8
More information, stronger effectiveness? : different group package tour advertising components on web page
Wang, Kuo-Ching
;
Chou, Shu-Hui
;
Su, Che-Jen
;
Tsai, Hsin-Yi
- In:
Journal of business research : JBR
60
(
2007
)
4
,
pp. 382-387
Persistent link: https://www.econbiz.de/10003451433
Saved in:
9
Information direction, website reputation and eWOM effect : a moderating role of product type
Park, Cheol
;
Lee, Thae Min
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 61-67
Persistent link: https://www.econbiz.de/10003915829
Saved in:
10
Information asymmetry, pricing strategy and firm's performance in the retailer- multi-channel manufacturer supply chain
Yan, Ruiliang
;
Pei, Zhi
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 377-384
Persistent link: https://www.econbiz.de/10008859029
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